I'll repeat what I said in another place.

I am a big fan of taking social media out of Hive, turning into a dapp on a native smart contract, moving rewards to a smt and keeping the same look and feel of "hive" but as a dapp rather than the entire point of the blockchain. Then we will be far more attractive to projects like Gods Unchained, Crypto Kitties, and the next best thing™

I would like to see the core Hive functionality as attractive to dapps as possible, not social media dapps, not reward pool dapps, all types of dapps.

The reward pool puts a strain on the Hive token to the point any new investor that comes here needs to participate in posting, curating, and abuse fighting to keep up with the loss from inflation, loss from others doing it better than them, and the loss from reward pool privilege you see taking over trending.

Custom JSON is the only real support we have for Dapps outside of transactions. It is very difficult to build a trustless system using custom jsons without building a 2nd layer p2p network.

Hive Engine is a good example of this. It is centralized and the only way to protect against them up and leaving is building new consensus layer (aka Hive Engine witnesses). This is the same for every other dapp that wants to come here and build a trustless system.

The thing is, most of the dapps that want to do something like this (Hive Engine, Splinterlands, and other games) are "interactive" and performance is critical. With stacked conensus layers you are going to see even slower response times than what you see on Hive now.

I think the two biggest things we can do to make Hive take off is get native smart contract support so we can build trustless systems without a second consensus layer via trustless transparent smart contracts and reducing the strain on the primary Hive token. Then we will have something everyone wants and it will be hard not to successful. This is something I think people would want to invest into. Look at how bad ETH is for this sort of thing, then look at how many people using it anyway and how much ETH is worth. Imagine giving them that same experience without the large variable unpredictable transaction fees and slow confirmations?

Just to be clear, I don't want to get rid of the social layer of Hive, I want to see it as a dapp in a smart contract using a SMT reward token on a more flexible Hive blockchain, one of many potential social media dapps. To average joe user, there would be almost no change at all to the social media experience if done right.

This is a huge undertaking and a radical view, and not something I think that can happen right away, but I think it would be a drastically change Hive's attraction.