Am not knowledgable in the marketing industry as Uwe is, but what I do know is that many marketing agencies, including the big ones, are not on par with today's marketing. Mostly small agencies are using AI and produce more quickly, and therefore find organic growth in their revenues. Most big agencies are losing clients and revenue. Marketing becomes a tech play instead of a marketing play. Tech is for sure not only AI, but most importantly, to understand and be able to help clients with what channels work for them, in what combinations and all that. This is all data mining and analysis.