Not all internet users are bloggers. Few like to be bloggers, few want to create content. Without user control and without a CEO, it is no longer imaginable that the HIVE community exists and functions as a company. In addition, the addresses of the posts are open, visible to everyone, even to those who are not registered and have no interest in the complex crypto mechanics. Users want to relax and scroll through fun and immediate content. The world of blogging is much smaller. With these premises, there can be no financier or major influencer. HiVE is simply a world apart destined to be a niche in the great machinery of internet entertainment.