The number one issue I believe with flower farmers is that you don’t believe in yourself.
Not that you can’t grow flowers. Chances are that you’re doing that already, and you’re doing it pretty damn well.
Not that you’re not a flower farmer or a professional, because chances are you’re also doing that too.
But it’s a very deep rooted thing that goes to the core of your being that you’re not good enough - that your business isn’t good enough - and that you’re scared of what may happen if you think you’re good enough.
You might be afraid of failure. You might be afraid of rejection. You might be afraid of total catastrophe.
Which is understandable. Because I’ve thought all these things too.
But I’m also here to tell you that these are all things that are more than likely not going to happen to you. And even if they do, they’re not going to completely destroy you or your business.
But do you know what could?
This fear. This belief that you’re not good enough.
Because if you think that you’re not good enough, guess what? You’re not going to take those risks.
You’re not going to try and make a sale to your customer (or potential customer).
You’re not going to truly invest in yourself and your business.
You’re always going to be holding back, second-guessing yourself - and as a result, your business will fail because you’ll never let it succeed.
Have you ever tried to support or endorse something that you didn’t really believe in?
I mean, you can do it for a while. Perhaps even in good faith, but ultimately it’s not going to work out.
Even if you can try to make it work, it’s going to be a lot more effort and mental hurdles to get yourself to the end point.
It’s very difficult when you’re forcing yourself to do something you don’t believe in - your heart just isn’t in it.
It can be very hard to believe in yourself though.
Here’s the thing though: when you believe in yourself, your business and what it is you’re doing, things can change.
Things can change a lot.
For instance, if you believe in your business - and believe in the quality and beauty of your flowers and materials - there’s this really cool mental switch that occurs.
If you believe that your materials are awesome, you’re going to be able to talk about them in a way that is completely different. Like, if you really believe your Cafe au lait dahlias are amazing, you’re going to talk passionately and expertly about them in a way that gets other people excited about them.
So excited, that they may buy your Cafe au laits!
It sounds like it’s silly, but I guarantee you that if you have confidence about your flowers and materials, the way you talk about them will change completely.