Intro and Obligatory Imposter Syndrome Statement.
Welcome to Marketing Monday! As someone passionate about the Hive community, I've often thought about creating a weekly post to highlight and celebrate our collective marketing efforts. Though I've had a few starts and stops, here I go jumping in again.
While I am no expert, my aim is to learn more about Hive and the individuals working tirelessly to keep it growing and evolving. If someone else is already doing this, please let me know—I'm not here to step on any toes, just to explore and contribute to our community.
I'll be keeping a close eye on marketing and development initiatives within the Hive ecosystem and sharing regular updates through these Marketing Monday posts. Join me on this journey as we dive into the exciting world of Hive marketing!
This Week in #HiveMarketing?
Authors of the featured posts are set as beneficiaries.
- RECAP: Hive Rally Car video shoot by
This is the kind of high impact marketing that can really change the course (pun intended) of Hive.
- We are working on an icon family for Hive by
Good marketing needs quality and constant branding.
- Hive's Dilemma: To Network State or Not to Network State? by
is this week's most thought provoking to me. This is a discussion I find most relevant to the principals of decentralization and blockchain governance. If we are going to move forward with these techs, we really need to explore these philosophies more.
- (Re-)Introducing Hiveinvite by
- This is really a dev post and is an example of how marketing and dev is so interwoven, but onboarding is foundational to marketing.
Please Help
Hive is a decentralized platform with no corporate or centrally planned entity to do the marketing. It is up to us individually, so how do we keep high quality and consistent progress? We need to be diligent and active
Lets bring attention to various initiatives, celebrate their successes, and encourage others to participate. I highly encourage you to consider delegating and voting as much as possible to people and communities that are taking it upon themselves to help Hive grow. We really need them.
Please remember to use the #hivemarketing tag and encourage others to as well.
- Brain Storming
The following are just some ideas I scraped up from seeing what others are doing around here. Although I do want to keep this simple, this is my first post of the series and I wanted to explore all the ways we could improve and grow if there was a community to support more activity.
Weekly Challenges?
Content Creation Challenge: Let's encourage each other to create blog posts, videos, or podcast episodes promoting Hive or a specific Hive project. We can choose a theme, such as "Hive for beginners" or "Why I love Hive," to guide our content creation.
Social Media Sharing Challenge: We can share Hive-related content on our social media platforms using a specific hashtag. By tracking the hashtag, the best-shared content can be highlighted in the next Marketing Monday post. We could use Posh, of course. Others?
Community Outreach Challenge: Let's introduce Hive to someone who is not familiar with the platform and share our experiences in the comments or write separate posts about the interaction.
Infographic Design Challenge: We can create infographics that showcase the benefits, features, or growth of Hive. This visual content can be easily shared across social media platforms to reach a wider audience.
Hive Testimonial Challenge: Let's write testimonials about our experiences with Hive, focusing on how the platform has impacted our lives or what we find most valuable about it.
Meme Creation Challenge: We can create and share Hive-related memes, adding humor and entertainment to the Marketing Monday posts. Memes can be a fun and engaging way to spread awareness about Hive.
Local Hive Meetup Challenge: Let's organize local Hive meetups or attend one in our area. This can help strengthen the community and increase Hive awareness in our region.
Influencer Outreach Challenge: We can reach out to influencers in the crypto or tech industry, asking them to share their thoughts on Hive or collaborate on content creation.
I would love to hear your opinions and input on which of these challenges we should try and why. Let's work together to find the right ones and implement them effectively. If you have any additional ideas for challenges, please share them in the comments.
Remember to clearly explain the rules, deadlines, and any potential rewards for participating in each challenge. This will help to motivate us and ensure we understand the challenge requirements. After each challenge, the best submissions can be featured in the next Marketing Monday post, further incentivizing participation and showcasing the community's efforts.
Incentives?
As a community, let's consider and discuss the following incentive ideas to motivate more users to participate in our Marketing Monday challenges and contribute to the growth of Hive:
Hive Power Delegations: We could reward challenge winners with temporary Hive Power delegations for a specified duration (e.g., one week or one month). This will increase their influence on the platform and provide them with additional curation rewards.
Upvote Rewards: Maybe a vote trail? We can offer upvotes from our accounts or collaborating accounts to challenge participants. This can be based on the quality of their submissions, the level of engagement, or creativity. Upvotes will provide participants with direct rewards in the form of Hive tokens.
Featured Posts: The best submissions can be highlighted in the next Marketing Monday post, giving participants more exposure within the Hive community. This can help them gain more followers, engagement, and recognition for their efforts. I'll start here and focus mainly on this until maybe this grows and we see some of these others implemented.
Community Support: We can encourage Hive communities and their leaders to support the incentive program by offering additional upvotes or delegations to challenge winners. This can help attract more participants and strengthen the collaboration between Hive communities.
Exclusive Badges or Titles: We could create custom badges or titles that challenge winners can display on their Hive profiles or posts. This can give participants a sense of accomplishment and recognition within the community.
Hive Token Rewards: If resources allow, we could consider creating a pool and offering some amount of Hive tokens as a reward for challenge winners or top submissions. This can be an additional motivator for users to participate in the challenges.
Mentoring or Collaboration Opportunities: We can offer challenge winners the opportunity to collaborate with experienced Hive users or receive one-on-one mentoring in marketing, content creation, or other relevant areas.
Let's discuss which of these incentives resonate with us and why. By working together, we can refine these ideas and implement an effective incentive program that benefits the entire community. If you have any additional ideas for incentives, please share them in the comments.
Make sure to clearly outline the incentive program rules, eligibility criteria, and reward distribution to ensure transparency and fairness. By offering a variety of incentives, we can motivate more users to participate in the challenges, contribute to Hive marketing efforts, and help grow the platform.
