Hive account@leedsunited
The idea was to connect 4 parties

1. The new users
2. The person or service that referred them (most important connection)
3. The whale who gave the user the gift of a free account
4. The platform that made it all possible.

Perhaps Hive account@peakd did not at first do an amazing job at indicating the beneficiaries to people at the beginning we perhaps wrongly assumed they would check the beneficiary indicator while writing a post where they could change things. But it does now show them when they start a post.

Also we have always gave them a way to remove automated beneficiaries from their account and have recently made it easier for them to find this setting.

New users agreed to use a service (hiveonboard) that paid for their account in return asked for something that likely will NEVER pay back what hiveonboard facilitated at 1%. All the while never forcing it upon them (because that's not possible on blockchain) but we also gave them an interface to change it at will.

Also Hive account@peakd accepts that our relationship as a referrer to people who come to the site without another referrer hasn't been a perfect relationship... we provide a nice site for them of course but as a referrer we are hoping to help them more by providing a delegation system. But it's a lot of work and still not done.