HIVEry one. Its Been more than a month since I joined in this community,
as I am diving through blockchain and exploring on different activities
there's a lot of very interesting articles,arts, hobbies, inspiration and how-to-guides topic and more.
There are also precious gems somewhere around the corner where it needs to dig deeper to carry out those gems and enjoy the benefits, but it takes a lot of learning and and work smart also not only in this community but outside our hive as well.
Thus in my opinion I'll share about this precious gem... I would say this is like a protection wall against trackers and frauds and for sure some other community members are already using this... it's not anti virus but it is a browser.
These Browser is called BRAVE software, co-founded by Brendan Eich - creator of JavaScript and co-founder of Mozilla Firefox, and Brian Bondy formerly of Khan Academy and Mozilla.
Brave Browser is An open source, transparent, decentralized, and efficient also known as Basic Attention Token (BAT) wherein this improves the performance of digital advertising with the use of BAT token that can be exchanged between author/publishers, advertisers and users. It all happens on the Ethereum blockchain.
The use of token is based on user attention, meaning it is a focused mental engagement. It is also used to obtain a different forms of advertising and attention-based services on the BAT platform.
Brave browser is safe to use with several great security and privacy measures. No pop up ads when watching youtube and browsing sites like wired.com. As for me privacy and security is the most important so this is one of the key points I valued.
Their challenge of this project is to prevent the digital advertising that overruns by middlemen, trackers and fraud. Wherein:
**Users are abused** more than half percent of the average user's mobile data is for ads and trackers, costs a lot of dollars. Privacy and malware attacks or ransom-ware.
**Publishers are hurting** as Google and FB take 73% of ad dollars & 99% growth. Revenues are down, Bots infliction of fraud more than $7B, and publishers cannot earn revenue from valued assets and services.
**Advertisers are losing** because of not enough good information on what they are paying for. Bogus websites and fraud bots that are fooling marketers and poor targeting make users more likely to ignore ads
So with the Combination of Brave browser and Basic Attention Token, who earns anyway?
- USERS viewing ads will be rewarded with BATs Token FREE and can be used for premium content or services on the BAT platform, it can also exchange to Fiat currency.
- PUBLISHERS as part of the service also receive BATs share of the total ad income and the users will also donate back some tokens to publishers, to increase their revenue.
- ADVERTISERS receives higher ROI for better targeting and reducing fraud.
If you want to try and enjoy using your browser without slowing and no ads while creating your articles on HIVE or you just want to explore more about this decentralized brave browser, you can check / have it HERE.