Unfortunately, most of the people don't understand and evaluate the importance of apperance and first impression properly.
I do surf on the car sales and rental websites quite frequently. But what I see is, although people are trying to sell their second hand cars, which are actually very expensive and classy, they don't pay enough attention to the quality of the photos they upload.
Some people upload photos taken in the dark backyard shelters of their houses, or on the narrow and messy streets of the town. What is more embarrassing is sometimes the cars are not clean at all, and photos are taken by the smartphones, not the professional cameras.
Why is it like this then? Because most of the people don't realize that our brains are highly dependant on the appearances and first impressions when we try to memorize, or to judge something, or to make a choise among some different alternatives.
And second reason is the fact that, even those people who know quite a lot about the importance of apperance and first impression still don't know how to get enough attraction and interest in the ads that they post. In short words, they don't know how everything work.
I want to mention some key things to have a good advertisement.
The item to be sold have to look clean and good. If it has some small scratches, or broken parts, fix it, and then clean it properly.
The photos taken have to look good as well. For this to be achieved, select a good and appopriate background, remove all the unwanted things from the eyesight, and take the photos of the item from good angles and distances.
Upload enough photos to provide quite enough information about the item. Less photos means less information. Less information means lots of doubts about item's quality.
Bear in mind that, last two points better have to be done by a photographer. Because, you can get an advantage of the photographer's knowledge and experience to choose an appopriate background and use the daylight effectively.
Thank you! )
