The presentation will describe how HORIZEN is trying to establish the trustless privacy feature of ZEC, called zk-SNARK, to build a digital startup nation that allows individuals around the world to create products and services on top of the HORIZEN network. Whereby the overall ethos is to contribute to humanity through innovation. Liquid democracy, incentivizing participation by hosting nodes, writing proposals or exploit DApps are used to show state-of-the-art technology. Specific details (github code) from the ZenChat functionality will be used to demonstrate a recent best practice use-cases as 100% private messenger.