My How to Guide on Setting up Image SEO so that You Show up In Google Image Search.
Have you ever wondered how the media and prominent bloggers get their images ranked so high in Google and Bing image search?
Here on Steemit and with most of my clients with $200 Social I have noticed that people in general do not utilize this powerful tool to rank high in Google and Bing Search.
Why bother teaching the community? The world is changing and I believe our personal brand is far more important than any platform or non personal brand. Look how well Elon Musk, Richard Branson, Lebron James, Jeff Berwick and others do utilizing their personal brands.
People love to see the person behind the idea. Did you know if Facebook, Twitter or Steemit disappears tomorrow many people who do not build their personal brand will have to start from scratch? If instead those same people build their personal brand they can take it anywhere and if one platform closes down the effect will just be a bump in the road.
There are a few things I would like to see the Steemit community do that other communities are too lazy to do.
- Use Images to make your content more interesting.
- SEO your images so our content ranks above other communities content.
- Make your images look good across social media.
- Share your content across the internet.
Tools Needed to Make and SEO Your Images.
- This guide is for Windows users. I have Windows 10, which works similar to Windows 7.
- Use an image creation tool like Pic Monkey
The Results of Image SEO
This is a result of doing an image search on Google for my name. There are two types of results here. The first type is ones where the post did very well and it helped raise the value of the image. The second type and the one we are focused on is images that rank well because they have good SEO (Search Engine Optimization).
Step 1 to Image SEO
Make your image, please do not borrow images. Be creative and make your own content to stand out in the crowd. Once you have created the image you must save the image with an image title and store as a jpeg file.
Step 2 to Image SEO
Open the image in your Photos manager and right click on the image. Click on open in Photo Gallery.
Step 3 to Image SEO
You are now in Windows Photo Gallery. Click on Edit, Organize in top left.
Step 4 to Image SEO
Double Click the image you would like to edit.
Step 5 to Image SEO
Fill out each of the sections on the right.
- Tag Yourself, Friends or Brands.
- If you are a local brand by all means GEO Tag a location.
- Add a description. This is where I tell people you can add a blog post within a blog post. Very Powerful!
- Don't forget to add your tags. These are words that match the image and tell Google and Bing what the subject of the image is.
Completed Image SEO
This is what your image should look like after you have completed all the details.
- Click the Red Close File at the top.
- Now you are ready to load your image to your image hosting service.
Optional SEO for Wordpress Image Hosting.
If you do not have your own website based on Wordpress you can also set up a Wordpress.com blog for free and accomplish the same result. Why do I do this? I host the images on my own blog because I want ownership of my images. If you use an external hosting service you give up ownership of your images.
If you are serious about being a content producer you should own all of your own images and this means loading it first to your website. If people borrow my images I am ok with it because Google knows I am the original creator. Use Wordpress.com if you don't want to build a blog from scratch.
- Add Alt Text (Alternative text)
- Add Description
- Copy and past the image URL into your Steemit post.
Why Go Through all This Extra Effort to SEO Images?
- Rank highly on Google and Bing Image Search.
- Higher Quality Content for the Google and Bing Bots.
- Rank High on Sites Like Google Plus, Pinterest, Blogger and Tumblr
- Outrank Your Competitors.
- Do You Want to be Ordinary or Extraordinary that is the Question?
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