Marketing has reached a new level of development and there is no "quality standards" in the world of capitalism. Counterfeits are sold at every step and distinguish the real thing has becomes almost impossible. Most of the consumer goods produced in China are counterfeits. It has become a major problem now days. For many years between the brands and counterfeiters was the race for "cats and dogs". Complex projects, QR codes and other static verification tools have been accepted by brands, but all this is useless. Customers should not understand these complex projects to be able to check products, and static product authentication measures are not protected from unauthorized access and are easily replicated because these controls are independent and unchanged.so solve this problems seal network has come to play.
Seal is a new platform based on blockchain. It allows you to quickly verify the authenticity of a brand item. To do this, it is enough to have a smartphone with scanning function.
The Seal project system includes:
• patented microchips;
• application for smartphones;
• database with information about all transactions that cannot be changed in any way and is checked by network nodes.
The main goal of the project is to protect the producer from losses related to the sale of counterfeit and consumer rights. The developers also provided additional functions. In the database, you can record not only information about the manufacturer, but also about the owner, transfer of ownership.Great hopes are placed on the SEAL token. Now they can pay for additional features of the application. In the future, developers see it as a digital currency for the exchange of consumer goods and direct payment.
Seal Chip will be embedded in the branded items to confirm their authenticity. In addition, through the blockchain all product points and its owner will have new features. You can transfer ownership of the product to prevent theft, because after verification will know who the owner of the product will be available insurance product. So the trust between consumers and brands come back as a fake product will not be possible. What is now brand protection - QR-Code RFID holograms - all of which can be forged? But Seal Networks use blockchain system so data on chips cannot be copied from chips. Thanks to them, you can easily authenticate any product using a single token, which will store all the necessary information about the product.
Advantages
1. The infrastructure of authenticity. Putting Seal into the site will lay the foundation for the world's authenticity infrastructure. This infrastructure is the beginning on which a service system can be built. This will allow brands to obtain data and analyze the flow of products by geographic and time series. The future capabilities of Seal will be manifested in the additional expansion of the offer of their services.
2. E-commerce and retail. Seal has e-commerce and retail applications. In retail, Seal can become a way to pay for genuine products. Scanned, paid and left. In E Commerce, the verification and validation of ownership of the products takes place even before the product is sent or indicated on a site. If the seller has difficulties with sending the product, the buyer can block the product, setting a mark on it, as lost or stolen.
3. The currency of authenticity. Seal claims itself as the currency of authenticity. Using Seal to pay for goods promises to buyers and sellers a guaranteed exchange of goods, because it is impossible to immediately understand whether the goods are genuine.
Seal released a working version of the product - a mobile application compatible with Android and iOS. Current functions include authentication, transfer of ownership, and inventory management.
CONCLUSION
I can say that the platform is quite an interesting project and this product will appeal to most large companies who benefit from having such a chip, thanks to which it is possible to check whether a brand thing. And lovers of fashion or special brands are sure to like it. It is also worth noting that this project has a ready-made product. There are serious partners in the form of the NXP campaign, it is the main supplier of NFC technology. Seal - this is an opportunity for the light industry market to reborn and finally supplant the "hackers" that only do, which forces producers to reduce prices day after day, losing their profits only because someone copies them with enviable persistence. The platform can be a push that is necessary for progress.
WEBSITE: https://seal.network/
WHITEPAPER: https://seal.network/seal-whitepaper.pdf
ANN THREAD: https://bitcointalk.org/index.php?topic=2929809.0
TELEGRAM: https: // t .me / sealnetwork
FACEBOOK: https://www.facebook.com/SEALnetworks/
TWITTER: https://twitter.com/seal_network
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