Many companies in the last few years have started to create and implement a sales model in the network and considered it their main competitive advantage, as there was no cost of store maintenance. However, they had to understand that they could not reach a wide audience without being offline.
That is, the best model will function in the presence of physical points of contact with the client. Slowly companies began to promote their products inside traditional stores. Most entrepreneurs have come to the conclusion that online and offline channels should go in parallel and develop each other.
After all, in fact, many people do not know how or are not ready to use the services of online stores, trust them with their personal data, especially to make payment through a Bank card, it is much safer for them to come, touch, see the goods and pay live.
And this drawback is taken to eliminate the project called Carry Protocol, which is under the patronage of the co-founders of the company Spoqa, which is the largest in South Korea platform for remuneration brick-and-mortar rewards.
They create a Protocol that will help to introduce blockchain technology in the sphere of offline trade and unite sellers and consumers through convenient means of communication. This idea will allow sellers to get all the required information about desires, preferences, significant dates from consumers. In addition, users will be protected from theft or illegal use of their personal data, will decide who to disclose them and receive a reward for it. There is a third participant - advertisers, who will also be able to buy data from the participants of this ecosystem.
The Protocol consists of two parts:
1) Blockchain platform, which includes smart contracts and the history of all transactions;
2) A set of API that helps connect to different device operating systems. That is, sellers will have a special terminal for transactions with buyers.
If we talk about the prospects for the development of this platform, Spoqa already has about 10,000 partner stores across South Korea(use an effective loyalty program Dodo Point) and follow the turnover of $ 2 billion, expanding into such a developed country as Japan, there are about 15 million users.
Entrepreneurs will be able to use cryptographic terminals for offline business and offer their own tokens or loyalty points, for example, for the purchase of clothes, and if the user shares this information, they will be able to receive additional rewards. With that, the client does not need to install any application, the seller simply enters his phone number and record is fixed-it significantly speeds up and simplifies everything.
The platform is planned to be launched on tablets in the form of updates, which will take a few minutes and it is almost 10 thousand offline stores, the project also cooperates with world famous brands, see them for yourself in this picture below:
The idea was also supported and funded by the Hashed Fund, which has previously invested in such blockchain platforms as EOS, Cyber Network, ICON; Singapore firm Signum Capital, which helps to implement the blockchain mission; XSQ is also a company from Singapore, which builds and manages its own data centers. It is really a powerful and reliable support for this platform. 40% of tokens from the total amount of 10 billion will be sold at the token sale and the company plans to install about 500 thousand terminals.
The concept is very beneficial for sellers, buyers and advertisers, will allow to develop and exist harmoniously offline and online industry, participants will be only happy to help each other and everyone will be able to earn, get nice bonuses and gifts. I recommend further study of the information on this Protocol on these links below. Thank you for your attention!