All our steps on the Internet are stored on servers and used for promotional purposes for air tickets offers, New year gifts or items that we once wanted to buy but changed our mind.
Now most companies have learned how to use internal data about their customers one way or another. With their help, they increase the efficiency of business processes and advertising. To perform an analysis, you first need to collect a huge amount of data, and then — to figure out how to filter them and what you need to select from them.
The history of site visits is the most common type of information on the Internet. It is collected by plug-ins in browsers, counters visits such as Rambler's Top100, "Yandex.Metric", LiveInternet, likes and shakers standing on different sites, and providers who see the entire history of visits. All this data is not personalized and is collected in the cookie format. Most companies sell user information to different services.
For financial institutions, data collection companies help to assess the solvency of the borrower, even if he does not have a credit history and a Bank account. This happens only on the basis of the history of our online behavior. As you can see, our data is widely used, dispose of in many areas with the aim of becoming a purchaser and making a profit. But this situation can easily be changed in favor of us-ordinary users and owners of information with the help of the Pdata project.
Their goal is to create a decentralized market for the sale of their ordinary data directly to the producers of services, goods without intermediaries in the form of advertising companies, Bank payment and electronic systems, which usually take a significant share of the profits themselves.
If we give an example, let's say you want to buy a new car brand Mersedes, download the application of this platform, buy a certain amount of tokens, write the required characteristics of the future car and the company for the same cryptotokens will know that you are the target client! Thus, small, medium-sized businesses and large corporations will not need to place hundreds of advertising posts on various services, where conversion can be only a few percent.
You have now become a seller of your personal data, which are stored in complete safety and are valued. In addition to this, the price of the cryptocurrency platform will continue to grow, as many well-known companies have already signed a partnership with it(see the picture below).
This opportunity will allow many companies to save more than half of their budget, going to advertising and customer search, and focus on the development and improvement of their products. And users are better to communicate directly with manufacturers, to receive reliable and up-to-date information than to communicate with dealers, which additionally make a considerable margin.
The advantages will also be those participants who have more tokens: they have a higher probability that the company will buy their personal data! Right now the team is holding an ICO, where you can take an active part and create an additional income for yourself.
More information you can find on these links:
Telegram group: https://t.me/PDATAtoken
Bitcointalk Thread: https://bitcointalk.org/index.php?topic=3076122
Website: https://opiria.io/
My bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1184171