Wherever we look, wherever we go, we are constantly given messages. We don't need to think for ourselves. We are always told what to eat, where to eat, what to wear, where to go, how to look, how our homes should look like and even how to date. Almost every part of our lives are taken care of. And that is the power of advertising.
Advertising has been the most effective and in turn the only medium for brands to reach customers. And for this reason, it has become one of the biggest industries in the 21st century. The 90s was all about advertisement in print medias and billboards but in the last 2 decades an eye-catching share of the advertising industry is invested in the digital sphere. As more and more countries and their people are connected to the internet, the audience will continue to be growing. It is also safe to say that digital marketing will take the lion share of the advertising industry in the coming decades. More and more brands are interested in reaching a wider audience from all parts of the world than to advertise in a demographically targeted audience.
On the other hand, the use of cryptocurrencies has been growing at a fast rate and new technologies and innovations are arriving with it faster, wiping away the conventional methods of the world order. Cryptocurrencies, and the underlying blockchain technology is bringing in more technology and innovation than ever before, focusing in every sector and in every industry, making the world a better place. With that thing in mind, the $1.2 trillion advertising industry is also disrupted by the blockchain technology which would increase the growth rate of the advertising industry to new highs.
Advertising in its traditional sense has always been the work of humans that is manual agency work. From running ad campaigns to printing brochures to securing data, all have been manually done till now. Advertisers and publishers always had to depend on centralized agencies to facilitate their work which is expensive as the advertisers had to rely on to using the centralized platform which raises the advertisers' cost and also as the payment is processed through intermediaries like banks or electronic payment systems the advertisers' have to bear the cost of transfer fees as well. Moreover, a centralized platform mostly does not provide security for the clients' data which could be vulnerable to phishing attacks or the platform itself could get hacked. On the other hand, the centralized agencies could sell sensitive user data to third parties which causes distrust among them. For these reasons, there is a need for a decentralized platform to carry out the tasks through the secured blockchain technology and Atayen, Inc. came up with the solutions with the help of SaTT Token.
ATAYEN, Inc., an already-established American-based company, serving 4+ million users, specializes in developing applications for businesses and brands on Facebook and other social medias. They, with the help of their smart token and blockchain technology will establish a bridge between advertisers and advertising platforms to run ad campaigns in a
smooth way. According to the SaTT Smart Contract, advertisers can create advertising campaigns and the underlying data and the outcome of the results are stored in a distributed decentralized records, that is the blockchain which will be searchable by dedicated APIs. In other words, it means that it will not be easy to tamper with results. On the other hand, advertisers always have to pay publishers through a huge predetermined amount for the campaigns even if the campaign is not successful. But through the SaTT smart contract that will change completely. SaTT Smart Contract communicates with third-party APIs to evaluate the performance of each and every campaign and determines the cost to be paid to publishers automatically. So they save both from transfer fees as well as from campaign costs while using the SaTT Smart Contract. Furthermore, as advertising agencies are vulnerable to hacks as well as tampering with data, it is not possible in the case of SaTT Smart Contract. It tracks the statistics of the campaign and the amount to be paid and proceeds with the payment without any falsification.
The publisher, on the other hand, is also benefitted through the SaTT smart Contract. The blockchain ensures that the campaign is funded and paid as soon as the campaign ends. After the campaign is complete, the Smart Contract automatically releases the specified funds and is transferred directly to their account.
The project hopes to bring more clarity and efficiency in the advertising industry through an open, trustworthy and transparent platform for both the advertisers and publishers. Finally, it can be said that it represents the importance of blockchain technology and how it makes every process easy and efficient.
