Andrew Lewis once said: 'If you are not paying for it (the content), you're not the customer; you're the product being sold'. This once expressed rule shows how the actual internet or TV content market works. And it does work pretty well, besides the relation between a content user and the advertisers. NOIZ chain introduces some improvements in this field.
Let’s have a look at some data about the advertisement market. The digital media market is estimated at 237 billion USD annually, 40% of the global ad spend. This figure is expected to grow to 291 billion USD or 50% in 2020. Imagine how huge potential such market has. Although, to use it fully some significant changes have to be introduced. There are 3 sides involved in the advertisement chain: advertiser, publisher and consumer. Let’s check what each of this group lose on the actual market situation and how the NOIZ chain solution can empower their positions.
Consumers, who deal with the advertisement claim to have a problem with not enough control over their data privacy, irrelevant advertisement and no possibilities for a feedback. Advertisers, on the other hand, complain about fake statistics (pumped up by spambots), limited promotional channels due to some restrictions and lack of control where the advertisement is being shown. Just to give you an example, a study conducted by Adloox7 estimated that advertisers wasted 16.4 billion USD in 2017 as a result of ad fraud traffic. Additionally, a Juniper Research report has predicted that ad fraud will consume 19 billion USD in 2018 and 22 billion USD in 2020. Producers, the last part of this chain, are limited with the content choice – just the high clicks number allow them to meet the advertisers' requirements.
NOIZ chain’s new advertisement network is intended to resolve this question. How?
First of all by fighting back against click fraud. NOIZ chain develop a tool which allows to identify either add is watched by the human or by the bot.
Secondly, NOIZ chain wants to bring transparency to digital advertising, due to the blockchain usage and p2p ad exchange.
Thanks to the decentralized structure and blockchain technology, NOIZ chain prevents data leakage.
NOIZ cognitive ads empower the community and add accountability to advertising model. The consumer can finally speak with the advertisement. And at the end, NOIZ chain also introduces another player of the advertiser-publisher-client scheme: social impact organisations, who will finally receive a constant income.
This is a just first article from the series about the NOIZ chain. Follow my Steemit profile or Ruth.news website for next parts. Another article: "Token and cash flow".
If you would like to learn more about the NOIZ chain check the links below:
Website:
https://noizchain.com/
Whitepaper:
https://noizchain.com/whitepaper
Two pager:
https://noizchain.com/two-pager
Social media:
Facebook: https://www.facebook.com/NOIZchain
Telegram: https://t.me/noizchainenglish
Twitter: https://twitter.com/NOIZchain
Disclaimer: this is NOT investment advice. This is purely my opinion, based on facts found on the project website, whitepaper, social media and etc. Please do your own research and decide if it qualifies with your risk profile.
Anna Hare