I agree there is big marketing becouse affiliate 5%. I'm not some affiliate so this go without affiliate link.
Reason why I jump in is. If look gaming industry most players play free games which not require strong pc to run them. So if told someone he can make 0.1$ per day ( not sure how much it can be per day) if just download app and run it??? O there are lot peoples who would take it. it's 36$ per year. Man his wife and one children it's 108$ per year. you know somewhere peoples work whole month for that? It mean big distribution and it open a lot doors. Also they are form uk and there betting industry started.
If electroneum team strong enough and push it to for example to bet365, ladbrokes williamhill or some other bookmaker it would explode there is big money and today we all have problems with skrill and neteller which are most used payment there. also they charge bookmakers with big fees for deposit and withdrawals. Bookmakers also want move from them. Can you imagine if betting industry accept it for payment what price would be. Also there is bigger industry gaming industry. It's one of most growing industry last few years. gaming have big public much larger then any sports. If they find way to come in that betting or gaming it would be big and can expect return more than 100x on this ico. I would risk would you?