In the first and second parts of the UMC project review, we found out what the idea is pursued by its founders - to make the process of organizing and conducting marketing campaigns through channels in instant messengers and social networks as automated, simple, convenient and effective at the same time.
It's time to talk about individual tools and opportunities for UMC, which will help users in the process of conducting marketing campaigns.
Built-in exchanger
The functions of UMC for conducting advertising campaigns through messengers are paid and paid using UMCC tokens. Each user will have the opportunity to purchase tokens using the currency exchange on which they will be placed, but in order to make this process more convenient, UMC developers plan to launch an in-built exchange of tokens, through which UMCC can be purchased for both a crypto currency and for local currency.
Advertising posts
First, users can choose a template for a ready-made advertising post from pre-proposed, or format and edit their own. At the same time, to communicate with the target audience, they will be able to add links, activity counter buttons and other actions in a few clicks.
Secondly, advertising posts can be either standard or deferred, that is, the user can choose the exact date and time when the post will be published on a specific channel. Plus, removal of the post can also be planned and automated in advance. Therefore, if, for example, a company publishes a post with an action that lasts a week, it can be deleted after its expiration.
And finally, the user has the ability to manually or automatically configure the placement of advertising posts not only in one instant messenger or social network, but also in several at the same time, which also saves time.
Performance statistics
In order for the user to see how effective a marketing campaign using a specific channel in instant messengers and social networks turned out to be, detailed statistics of the effectiveness of advertising posts will be available to him.
Statistics displays the number of views, referrals, subscriptions, transitions, and other factors. At the same time, for convenience, all statistics will be visualized in the form of tables and graphs so that the user can easily understand and evaluate the effectiveness of his marketing campaign.
Reliability of cooperation
To ensure that the cooperation between channel owners in instant messengers and social networks was as transparent and reliable as possible, and the parties honestly observed all conditions, blocking technology will be used, which will be responsible for coordinating all conditions and monitoring their compliance.
The technology of blocking is known for its transparency, reliability, security, transaction speed and reliability, so the smart contracts Ethereum have found their application in UMC.
In order to avoid attempts of fraud or deviation from pre-agreed conditions and agreements, they will all be formed in a smart contract. Placement of posts on time and timely removal of them will be controlled by the blocking, so if the channel owner deletes the publication ahead of time, it will be fixed.
Moreover, neither the advertising costs nor the statistics of the advertising publication can be faked, because all these data are automatically recorded in the blockroom.
Advertisers together with channel owners who provide advertising space will have the necessary motivation to comply with all terms and conditions, because the smart contract is arranged in such a way that UMCC tokens are fixed in it at the time of the deal conclusion after the company (its responsible person) tampering tokens in a smart contract.
UMCC will be released and transferred to the account of the channel owner in the instant messenger or social network only when all the conditions and agreements are met in full.
The future of the project
Now the creators of the UMC platform are actively engaged in the beta version of the chat-bot in the telegram messenger. Already in the middle of the summer in the midst of the ICO project the bot in the telegraph will be integrated with the blockade so that it can successfully pass its official launch soon.
By the end of this year, the web version of the platform will be ready, the platforms for WeChat and WhatsApp are launched, and the technology of machine learning of artificial intelligence is introduced. The rest of the messengers and social networks will be connected closer to February 2019, so early next year, companies will be able to conduct the most effective SMM campaigns through the service of Universal Marketing Company.
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