Hi Friends, It's my pleasure to share the information with you, If you are interested in joining the MEDIA PROTOCOL project or you are interested in joining the MEDIA PROTOCOL project, Now I can try to help you to get the information about their mission vision during the MEDIA PROTOCOL project.
Today, content distribution is inefficient and mediated through social platforms and search engines that control large audiences. These content distribution platforms harvest huge amounts of valuable engagement and preference data from content consumers, but offer creators and publishers little in return.
MEDIA Protocol disintermediates the relationship between content publishers and consumers by creating a direct economy for the exchange of content, data, and incentives, including financial incentives. MEDIA Protocol enables publishers, brands and content creators to deliver the most relevant content in pursuit of a more transparent, efficient and enjoyable online experience.
WHAT IS MEDIA PROTOCOL ?
MEDIA Protocol is an open architecture that creates a multi-directional economy, where publishers, creators and content consumers exchange content, data, and incentives, including financials incentives, directly.
It enables publishers to directly incentivise the consumption of content using MEDIA Tokens, the protocol’s accompanying ERC20 token, and allows consumers to be compensated for their content interactions and the preference data they generate. All actors involved in the creation and consumption of content recognise the important role that audiences play in the reception, perception and distribution of any given piece of content.
Existing economic models, however, cannot compensate audiences for the role they play. Through MEDIA Protocol, a direct two-way flow of tokens from publisher to consumer, and vice versa, remedies this and facilitates payment for paywalled content, tipping and the ability for content promoters to reward creators.
MEDIA Protocol is the foundation for an ecosystem where publishers, creators and any variety of content distribution platform can interact directly with consumers to further a more transparent, efficient and enjoyable online content experience for everyone.
ILLUSTRATION FOR MEDIA PROTOCOL
Jane is a regular person. She is interested in technology and regularly reads articles and watches videos around the latest technological developments.
Usually, she finds this content on YouTube, Google News or Facebook. In the future, Jane will be able to use any app that integrates MEDIA Protocol to read and watch tech content, receiving rewards for the behaviours that benefit the content creator: spending time reading the content, sharing it, recording her preferences, etc.
When Jane interacts with content in these ways, MEDIA Protocol sends her consumption rewards from the content publisher in the form of MEDIA tokens. Jane can later use the tokens she earns to tip her favourite publishers, pay for subscriptions or exchange them for other cryptocurrencies.
A publisher, TechToday, makes great content and wants to promote it to people like Jane that are interested in technology. Usually, TechToday will publish their content on the web and then post the content’s URL to a social network or content distribution platform.
Once done, TechToday will pay the platforms to boost the post and unlock wider distribution, in the hope that Jane will click on it. MEDIA Protocol provides an alternative for TechToday by creating a direct channel to incentivise content consumers to read its content and log their content interactions on the blockchain. Importantly, Jane does not have to give up her personal identity to TechToday, only her MEDIA Protocol wallet address. Jane gets paid for what she does everyday – consuming content online – and TechToday receives transparent data about how its content is performing, without having to pay large distribution fees to media agencies and content distribution platforms.
Example App using MEDIA Protocol: CryptoCatnip
CryptoCatnip is a crypto news aggregator that brings together recent crypto-created content. It is the first app to use MEDIA Protocol, and allows publishers and promoters of crypto-related content to reward consumers directly in MEDIA Tokens (the native ERC20 token of the MEDIA Protocol) for reading and interacting with relevant content. MEDIA tokens are transferred directly to the consumer’s ERC20 compliant address.
You can download the CryptoCatnip app from iPhone and Android here:
The diagram below illustrates how MEDIA Protocol distributes tokens as a reward to consumers and app creators (in this case CryptoCatnip).
- Promotions are created on the blockchain against content URLs by publishers or brands.
- Promotions are paid for in MEDIA tokens.
- MEDIA tokens are awarded to consumers that interact with content.
- Content interactions are recorded on the blockchain.
WHY MEDIA PROTOCOL IS REQUIRED ?
MEDIA Protocol believe that an open and flexible economic architecture for the distribution of content and information is required to maximise democratic and civic participation, and break the centralised stranglehold that a small number of commercials interests have on the delivery of the news, information and content that shape our world view.
1.Decentralisation
MEDIA Protocol enables a decentralised and open economic infrastructure to disrupt the existing content distribution paradigm.
2.Personal Data Control
MEDIA Protocol, using the blockchain, will equalise the power imbalances between creators, publishers, consumers and platforms, with transparent records of data and a disintermediation of content distribution.
3.Better Products for Smaller Communities
MEDIA Protocol makes it easier for publishers and brands (as well as normal audience members and influencers) to become effective media owners by providing a simple economic protocol that can be used to manage and incentivise communities.
4.Reinvent the Open Internet
Media Protocol bring The Blockchain and the Evolution of Communication.
The combined effect of these developments has changed our world, with each building and offering deeper value to the other. The World Wide Web gave the Internet its first watershed moment by making the information on it available and accessible, and social media and mobile multiplied this effect, democratising information, communications and content to all networks and people. The result is that we are deeply and globally connected with one another in real-time through free platforms that allow us to express ourselves, debate and gain consensus.
FEATURES OF MEDIA PROTOCOL
The MEDIA Protocol enables a marketplace of experiments and ecosystems to be created by brands and publishers that can deliver surprising outcomes. However, a number of key new economies are envisaged through the creation of MEDIA Protocol.
A New Economy for User Data
Using MEDIA Protocol, audiences can receive rewards for a range of content interactions or by taking surveys that provide publishers and brands with valuable informationA New Economy for User Payments
Beyond the payment of tokens from publishers to consumers in exchange for attention, audiences will be able to reverse this economic flow and send tokens to creators, influencers, publishers or brands in the form of a tip for creating or disseminating interesting content. This empowers smaller actors and community coordinators and rewards content creation. In this way, MEDIA Protocol further accelerates the dynamic flow of roles to create a better, organic and more balanced content ecosystem.A New Content Ecosystem
MEDIA will reward content interactions from real people. It will also provide evidence of real engagement, creating
new and universal metrics that can become reliable standards for the industry.
TOKEN SALE
Token Sale will be annouced soon, or visit to https://icodrops.com/media-protocol/
TEAM WORK
If you need more information about MEDIA PROTOCOL, please to visit the link as belows :
WEBSITE | MEDIUM | FACEBOOK | TWITTER | LINKEDIN | ANN THREAD
Thank You.
Written by : baperstrong
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