From your own observations, you’ll notice that not every crowdfunding campaign is an STO (Security Token Offering) or an ICO (Initial Coin Offering) in nature. However, all STOs or ICOs are regarded as crowdfunding campaigns. It’s a conundrum that industry pros understand very easily but it can be harder for a younger company to grasp this concept, especially if they just entered the field.
It should be noted that even though engagement marketing currently grabs the attention of most people, crowdfunding should not be overlooked. Raising funds in this manner via platforms like Indiegogo and Kickstarter is still a very viable option. In fact, it’s been a great way for acquiring capital and has been around for marginally longer than STOs and ICOs via the blockchain were realized as a viable option.
The confusion often arises because crowdfunding is a controlled activity. Many laws and precedents are applicable to it. On the other hand, the STOs and ICOs tend to involve a certain gray area relating to the regulations for raising funds through it. Some countries actually have a very complicated approach to crypto crowdfunding - the movement has been met with extreme resistance in some cases.
Crowdfunding, STO, and ICO might appear similar on the surface but there are key differences in these three methods that are worth looking into. To contribute to an ICO, one does not need to be a stake or shareholder of the company they are interested in. That’s usually the case when it comes to traditional investments. These give the investor certain obligations and rights over the profits and also entail that they practice accountability for their actions.
For ICOs, you’re supposed to be providing funds because you want to. That’s a huge legal loophole that also leaves you vulnerable in more ways than one. The difference should be considered when you’re deciding to offer support. Look at the platforms and the projects before you take a step. Even then, consider the kind of risk you will be facing before you add it to your portfolio.
In contrast to this, an STO is more controlled. Investors do get a legal stake for the organization you are donating in. This is a much more financially sound investment that can ensure great results in 2019 and in the years ahead.
However, this still doesn’t mean that ICO is a bad option. You just need to know how to tap into this market place and use it effectively. These are for marketing companies for ICOs and these agencies are extremely useful. They are helpful for developing pre and post strategies for marketing purposes.
These are extremely useful as they’re made to be based on ICO specialized content marketing, display based marketing,
PR-based service and other relevant strategies. These companies include the likes of businesses like BoostYourCampaign.
These are not just successful but they are also slowly moving to help ICOs become the next big thing that helps your projects achieve their financial goals and grow beyond the initial stage.
So, are you interested in finding the best marketing companies that focus on ICO specifically? The following are our top recommendations for ICO based marketing.
ICOBOX
About the ICOBOX - ICOBOX is hailed as the biggest and first promoter of Blockchain Growth. This is also a business facilitator for most companies who are looking to sell their business sales and products for their ICO crowd.
BoostYourCampaign
About the BoostYourCampaign (Boost Your Campaign): BoostYourCampaign is one of the fast-growing crowdfunding marketing agencies in the industry. BoostYourCampaign is an international marketing agency with customers in over 48 countries facilitating capital raising, crowdfunding, go-to-marketing strategies, and marketing consulting. BoostYourCampaign’s team has supported startups, existing companies and institutions/governments executing long term strategies.
X10 Agency
About the X10 Agency – Successfully offering price and quality in their services, the X10 agency takes great pride in offering bespoke services. They also have worked with a number of different security projects and have been able to successfully meet the goals of their clients. Another benefit of the X10 team is that they have professionals who have experience with ICO projects on a personal level. This experience means they are aware of all the practical needs of ICO based projects.
Argon Group
About the Argon Group: As an investment bank, the Argon Group focuses largely on the field of digital finance, particularly new and growing cryptocurrency and the capital markets which are token-based. We also offer placement, technology services, financial advisory and companies which are seeking to successfully raise capital which is non-dilutive in nature, reduces debt and equity.
AmaZix
About AmaZix – AmaZix consists of a group of different professional crypto-based ICO mods that apply their industry-based technical expertise to their projects. With superior support and an elite team, they offer the perfect services on a turnkey basis for crypto-based projects based that are available on the Bancor or the dedicated Ethereum Network.
With a strong partnership, community and some of the most effective strategies for marketing, you can successfully crowdfund with ICO!