There are many bad examples out there but we should still try to answer key questions to ALL stakeholders (investors, customers, partners, team). The why, how, what. The vision, purpose, problem and solution.
A white paper should contain the following sections at least:
- Legal: Any legal information, disclaimers, organisation information
- Presentation of the problem
- Market and opportunity: what is the target market and how big is the opportunity. What is the competition and what is the competitive strategy.
- Vision and Solution or Product: Description of the solution. It should use DLT or Blockchain in a disruptive way of course.
- Roadmap. Present what is accomplished and what are the future plans
- Token information: tokenomics, distribution rules and incentives
- Team, Advisors, Partnerships
- Architecture and technical specifications: High level functional and technical overview of the proposed solution
I am not sure about financial projections. These are usually very irrelevant. In the token section there should be information on how the tokens will be spent. In market sections there should be some maret figures. How much business the venture will generate is highly speculative.