About Trivver
The Trivver platform also provides the mechanism for XR content publishers - from game developers to
retailers to real estate companies - to monetize their content. Trivver’s XR ad platform enables publishers to
index their XR content, creating an inventory of ad spots with a set of specifications to ensure that ad campaigns
appear native to the publisher’s environment, and then make that inventory available to advertisers
at any scale to generate revenue. Trivver intends to continue to develop technologies around XR advertising that will help reshape the digital marketing industry and the Company already maintains an extensive library of patents in the category of XR advertising solutions that positions Trivver as one of the most significant potential beneficiaries of the extraordinary projected growth in XR. The Trivver XR Advertising Platform provides products and services that enable industry participants to access the rapidly growing XR market through advertising and digital product placement based on The company’s patented Smart Object technology. The Company offers development tools to create and deliver native advertising directly into XR environments and provides a dynamic exchange to match buyers and sellers of XR ad inventory. In addition to Trivver’s core XR advertising solutions, including a developer kit for creating XR ads and an exchange to buy and sell those ads, the Company has also developed specific strategies using their patented Smart Object technology to engage users and measure conversion.
Token Basic Information
| Token Name | TRVR |
| Token Type | Ethereum |
| Social Media |    |
| Token Supply | 400,000,000 TRVR |
| Token Price | 0.00133333 ETH |
| Hard Cap: | 100,000 ETH |
| Soft Cap: | 5,000 ETH |
| Currency Accepted | ETH |
| Whitepaper | Click Here For View Whitepaper |
| Website | Click Here For Visit ICO Homepage |
Features Of Trivver
Client Development Tools
Trivver’s core patented Branded Smart Objects (BSOs) are highly designed and customizable assets that exist within the digital environment.Dynamic Ad Exchange
Trivver’s BSOs facilitate a rapidly growing and dynamic ad exchange where brands are matched with appropriate and productive 3D environments.Rich User Engagement
Smart Tabs provide the user a way to engage directly with a BSO at their option and link to advertiser-provided brand details.Patented Analytics
The Trivver system automatically records the user’s experience of a BSO in terms of the patented viewability metric, which combines both screen coverage and object visibility.Token
TRVR, a token based on Ethereum, is an important element of Trivver’s XR Advertising Platform (XRAP). Ethereum is an open source, blockchain-based, distributed computing platform utilizing smart contracts. Effectively, Ethereum is a distributed virtual machine that allows end users to construct smart contracts for transactions. Smart contracts are stateful applications stored in the Ethereum blockchain. These contracts are cryptographically secure and can verify or enforce performance of the contract. Token contracts are a standard feature of the Ethereum ecosystemWhat Does The Trivver Platform Do?
- Enables Advertisers to create contextual, integrated XR ad campaigns. Trivver’s XR ads disseminate information such as offers, social media content and calls-to-action; and collect data about user engagement providing advertisers with unique insights into user interest and purchase intent.
- Provides Advertisers with significant leverage – create one Branded Smart Object (BSO) and populate it to multiple XR environments and that BSO will dynamically adjust in shape, size, lighting, and orientation to appear native within that environment.
- .Creates the opportunity for publishers to efficiently monetize their XR content with advertising that is native and organic to the environment -- no more pop-ups or banners or interstitials -- ads that live within the context of their environments while providing the opportunity to increase the value of the content or property.
- Provides publishers with data about their users’ levels of engagement that can direct editorial or other changes to content to enhance user experience and enable publishers to more effectively index their content on the Trivver XR Advertising Platform (XRAE).
- Rewards consumers for their time, attention and data through an innovative system of token incentives.
Token Distribution
| 50% | Public Sale |
| 20% |
Company
|
| 10% | Ecosystem |
|
10% |
Advertising |
| 10% | Participants |
Trivver Smart Object
Trivver creates next-generation advertising technologies for XR content. The Company’s core Smart Object Technology enables ads in XR based on 3D Smart Objects, which are powered by technology to both disseminate information to users about the objects - such as branding and product offers - and collect information about the users who engage with the objects, including demographic information and conversion metrics.Trivver’s patented Smart Objects are designed to autoscale to display in the correct proportion in any XR
environment, solving one of the most significant challenges for publishers and advertisers in XR. Unlike 2D
digital content, which is static, only requiring an ad to fit one fixed set of proportions for each type of device,
XR content is dynamic. In order to appear organic to its environment an XR ad, or object, needs to adjust
dynamically based on the XR environment and the perspective of the user.
Trivver Solutions
The Trivver platform will be powered by four key components - a 3D asset editor for BSO creation, a software
development kit for publishers to create and manage smart objects, a dynamic ad exchange system to
match buyers and sellers of XR ad inventory, and a fourth component, rich user engagement scoring coupled
with integrated artificial intelligence engine, currently under development.
Team
| Members | Joel Lamontagne - Founder And Chief Executive Officer
Alan Haft - President Kevin Conroy - Chief Data Officer Simon Keating - Chief Technical Officer Cheryladay - Product Manager Joe Percival - Vice President Worth Probst - Business Development Deborah Weinswin - Advisor |
|---|
Trivver Video
Also Read – Click Here for Read All ICO Review
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