Do customers opt in or chose to have their data collected? I see they get to opt in to different ads they will see but do they have a choice if their data is tracked at all?

I saw a mention of micro payments. Will the customers or users who's data is being collected be compensated in any way?

Sounds promising since this is already going on, just would like some clarity on the above questions. Must be exciting to create a company in this new blockchain space.