Though the amount of digital content has exploded in recent years it is with a super centralised market with small number of companies controlling the majority of distribution. Distributed market places allow creators to licence their content directly to customers keeping them in full control of the rights to their content. Though creating high quality content is expensive the content can be copied and unlimited number of times with no incremental cost for each.
That is why content creators are looking for ways to promote and distribute they are work widely being wanted of reaching the maximum number of people and retaining the largest possible percentage of revenue. In that case copyright laws protect the creators but most individual photographers let the brand recognition to attract customers directly.
The current system of distributing is broken now as the content Marketplace is getting more dominant leaving the creators behind. Here replacement becomes indeed.
WEMARK'S distributed approach for Digital content is based on few principles ; creators licensing their content directly to users , distributing terms and fees royalties are immutable and referral programs helps creators and marketplaces reach broader audiences. It is with the mission of having a growing and thriving economy of digital content powered by blockchain based protocol with interests of the entire participants.
Wemark's protocol is a set of smart contracts replacing the core responsibilities of today's market ; licensing payments, revenue distribution and storage access. The blockchain and new responsibilities it provides introduce an opportunity to replace the traditional distribution channels of digital content. It enables a new era, where the core functionalities of distributing content integrated as a part of blockchain based protocol. Ultimately blockchain becomes the middle man between creators and customers.
Within Wemark the photographers keep all the rights to their content , control the pricing of their photos , keep much more of their revenue and benefit from higher transparency . Also the photographers will be able to trust the system.
As the strategy for acquiring customers this will be with better prices , curation and modern collection , community support and flexibility. Wemark will continuously update curation standards in a transparent way and use the platform's usage data assist photos in producing and submitting the right content. This will curate photos based on published curation standards. Also this will develop Technology to help customers to find photos based on their exact needs. With implementation of this technology we will be able to accept more photos while still improving the search experience of customers.
In order to declare ownership over photos and start licensing them photographers required to be identified with a passport or a drivers licence this verification process is already a part of our released Alpha 4 photographers in the future this may replace hour current identity management system with a distributed alternative and support multiple blockchain based on solutions for consumers.
Wemark will put efforts in making the disputes process more distributed by involving the community in some or all the decisions. Wemark will not enforce the copyrights of creators outside of the Marketplace. The blockchain will be used as the public ledger for rights and licences . creators will be able to use it as proof that they are content has or hasn't been used with a proper licence.
Photos cannot be legal used if they contain people or trademarks unless there model or Onam releases the photos for commercial use. Creator can choose to submit photos without releases. Search photos will only be available for editorial use. Ultimately photographers will be able to attract models by sharing the future revenue with them.
Wemark is introducing a dedicated token to power a direct economy for Digital content. Wemark tokens are intended to serve as a native payment system for the network and reward all the relevant parties for creating distributing and promoting digital content. Wemark is with the vision of dedicating tokens to enable creators to get paid directly from the customers and pay for all the services related with content. Compared traditional payment methods wemark will always be the lowest cost payment. Wemark will act based on the industry standards and a healthy dose of common sense.
Token sale and Token Allocation
Wemark Token : WMK
Type : ERC20
WMK Token Price : 1ETH = 2375WMK
Token Generation event start date : 2018 July 24
Token Generation event End date : 2018 August 7
Soft Cap : 3250 ETH
Hard Cap : 1 6750 ETH
Token Allocation
Token allocation for the founding team, Advisors and partners are locked and will be released over a 12 months vesting period
Thank You
Web Page: https://www.wemark.com/
WhitePaper: https://www.wemark.com/whitepaper.pdf
Twitter: https://twitter.com/_wemark
Telegram: https://t.me/wemark
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3347524.0
Author
Bitcointalk user name: Kulitha
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1324205