"So what we have here is a company that already exists - but doesn't do well enough therefore they have an ICO, mind you otherwise they wouldn't have had a need for an ICO"

Seems like you need to do some research before you start spewing garbage, did you even try going on their main site and seeing the listings on there? They were already well funded and raised more than enough money. They have rental properties on all of the mayor cities of the US and other countries. They also have a working payment system for automatic payment of rent and deposits for the time you rent. The reason for the ICO is clear - To make it feasible for people to pay for rent with concurrency, which is currently not possible.

Why do you think people started complaining about their rental bidding system? Because people were actually USING THEIR SYSTEM to bid against each other to get rental properties...That's why they've been on the news. If you're not informed about the topic you're talking about, then go read some more information or before you start spreading misinformation because otherwise you look extremely stupid.

"to afterward release a useless token. I say useless because the token does not greatly or inherently change their business, now rent can be paid in crypto instead of fiat... So that is the great idea here? "

A token that allows you to pay for rent using cryptocurrency is not "useless". The idea is just that, paying rent with crypto. Right now crypto is not a very liquid asset, and it's extremely hard to liquidate it so you can spend it in the real world, the more things you can spend your crypto in the better. The demand for it is there and is not currently being met with any supply, the demand will also grow as crypto gets more widespread adoption. Is that so hard to understand? There is a demand for a service that nobody else is currently offering, so you go and offer it...

"So that is the great idea here? People can pay rent in crypto now? I'm sorry bud, but this is one of those many many many absolutely useless projects."

That's the same thing blockbuster said to netflix, and look where that got them. Your opinion is useless though, what really matters here is what people actually want, and if there is demand in the market for such a tecnology or not. You're not going to be the one investing time or money into the development of the technology so I don't think anybody will really care about what you have to say.

"Sure it might do well on apthe exchange, mooncoin and potcoin have a marketcap too."

You're comparing coins that have little to no difference from the core bitcoin code and can only be used for transactions, to a coin that would be linked to an existing platform that would allow you to rent apartments anywhere around the world.

"But from a business perspective, I wouldn't even throw it in the garbage bin afraid it would infect the other garbage "

From a business perspective? I don't think anybody will be taking business or financial advice from someone who doesn't even know how basic supply and demand works. Just go put your money on a shitty 401k and earn your 5% a year, which is what? 3% after adjusting for inflation?