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Prior to the internet, business was a lot simpler to the small guys. Now, with the rise of e-commerce, large companies are able to reach customers everywhere without any restrictive border. With competition ever-stiffening, small businesses have to leverage powerful marketing—even branding—campaigns.

Small businesses today leverage powerful back-stories, extremely customized service, and target niche markets. These are some of the many branding plays they make, but they also leverage powerful marketing campaigns. Website builders and SEO optimizer are allowing everyday people to make a digital statement. And now, a new blockchain project, Momentum, allows small businesses to make an even bigger digital statement by allowing them to build the most effective and enticing loyalty campaigns ever.

Removing Disadvantages

In this Forbes Articles, a major strategist at KPMG gives a run-down on why loyalty programs are imperative. However, she points out that one of the most important factors of a loyalty program is to derive actionable data from it, and that means there’s a need for technology-integrated loyalty programs.

The problem many small businesses face is that they do not have the resources to develop digital loyalty programs.

Momentum is going to allow businesses to easily build a loyalty program, and it even allows them to integrate existing loyalty programs onto the platform. This successfully removes many of the burdens that had been faced by small businesses, and it develops a loyalty program that allows businesses to drive a lot more than just sales from their loyal customers.

Small businesses can now power up their entire marketing approach. Momentum allows small businesses to reward customers in MMTM tokens for more than just buying their products. Loyal customers can now do a lot more for the small businesses they love.

Large corporations have the ability to drive plenty of reach on social media; they have dedicated social media departments. With Momentum, small businesses can now have at least some degree of social media reach by incentivizing their customers to share the products they love.
Data is extremely valuable and of course a digital loyalty program will make it easier for businesses to track customers’ shopping trends. But Momentum is allowing businesses to do much more as it offers a seamless platform for incentivizing customers to give feedback, suggestions, and reviews.

In the competition to sustain market share, small businesses face a disadvantage as they do not have the resources large businesses do. However, Momentum properly equips them to not only engage existing customers, but also new ones through their existing customers.