Introduction
Vyral aims to revolutionize marketing, but we won’t ignore the current state of advertising among popular mediums like TV, radio and print. We agree and promote that all channels should be considered for any campaign, so we’ll look at how we can include Vyral ReferralKeys for use in these situations.
While Vyral ReferralKeys are lengthy to behold, there are many existing services that can be used to shorten a URL and make it human-readable. Some of these are link shortening services like bit.ly, or a keen webmaster can create a short URL on their domain with other services like WordPress plugins or even a simple web server redirect.
You can read more about URL shortening services here, WordPress URL shorteners here, shortening URLs via Apache redirect here or nginx redirect here. There are myriad other options available with a short search on your favorite search engine.
In such a way, a ReferralKey can be presented as something like vyral.com/shortened. This will be incredibly helpful for presenting ReferralKeys on traditional marketing channels like TV, Radio and Print.
Example: Goo.gl URL Shortener
Most URL shortening services behave alike. Let’s analyze how to shorten a URL on goo.gl, Google’s URL shortener.
Visit http://goo.gl
Enter in a long link, ie. vyral.com/2cf70850-df3a-46ae-8f61-8d2a6940e3a5
Click ‘Shorten URL.’
It’ll present you your short URL, and allow you to copy.
Also, you’ll be able to view analytics data.
When we visit the short URL…
We’ll see it redirects to the longer one
The analytics data will update with relevant info.
TV
In TV, large campaigns are delivered as a particular party sees value in partially paying the fees on a television commercial where all the viewers are turned into traffic, and directed to a special landing page for a particular period of time. The tracking methods involved are overly broad and a result of the lack of visibility to easily tie a viewer with a result.
According to Nielsen, those young adults aged 18-24 years are decreasing their TV watching by 7.1% each year - a reduction of greater than 39% since 2011. This represents a paradigm shift into internet use, and a huge opportunity for people to capitalize on this change in sentiment.
Vyral aims to outperform the analytical properties of conventional TV advertising, by allowing the advertiser to use different Vyral keys for different segments of viewers. This will allow more granular tracking of viewers that are turned into traffic, in order to more adequately tweak the campaign while it’s still running.
A Vyral campaign over TV would use a shortened link in order to drive traffic to a human readable URL that redirects elsewhere. When these viewers compete an action or otherwise prove to be a successful result, the Vyral key is attributed with the action and will be rewarded. Later, the advertiser can ascertain which keys are performing better in different segments and optimize their campaigns.
Again, Nielson provides some more useful information in another study that indicates those watching TV either somewhat or completely trust the claims of those ads 6% more in 2013 vs 2007. This is a full 20% ahead of banner ads online, while ‘recommendations from people I know’ ranks highest on the list, 12% ahead of TV ads. We can surmise that effective ads are being trusted by TV viewers, but also that peer-to-peer marketing in a more natural and bidirectional sense is the clear winner.
Radio
In radio, a marketing URL is usually said aloud. It’s very important that the advertiser takes special care about how people will hear their URL when being said aloud, and that’s why a redirect on their domain might make more sense than an automatically assigned shortened URL by a service. Some of those URL shortening services - sometimes for a fee - allow you to customize part or all of the link, so that might also be worth looking into in more detail.
Radio is one of the most localized forms of advertising in today’s marketing space. It makes sense for people who have local products and services, as well as larger brands - and can often be more economical than a TV campaign.
A study by Canadian Broadcast Sales and reported on here indicates that people exposed to an ad via radio are 31% more aware of that ad than those who hadn’t listened. This is a huge different in brand and ad presence that can be capitalized on by many to bolster peer-to-peer marketing efforts
Vyral will allow massive and small campaigns to be delivered through radio by advertisers and the results of these ads will be actions completed and referrals gained on the Vyral network. The more your chain grows, the more your profits grow!
Print
Print advertising is one of the oldest means of marketing that exists on the planet. There are tried and true methods for creating, delivering and optimizing campaigns - but Vyral will revolutionize the ways in which the players interact with each other in order to successfully market a product or service. To read more about how Vyral will redefine the roles of customer, employee and shareholder in the peer to peer advertising space, read here for another blog article we’d written on the subject.
Print advertising is usually the least expensive of the three methods we’d mentioned in this article, and can be a great way to present your ads if you need to communicate more than the few seconds that would be allowed on TV or radio. You can place as much detail as you require in your space on the page, and people who are interested will likely read it - there’s even been studies (notice the bit.ly link? See what I did there?) that argue long form print ads can be highly preferable for your campaign. Some of these studies (like this one here) indicate that print (or online) content 2-3x longer results in 3-4x more views and longer sessions - while other studies indicate longer content can be directly related to increases of 30% or more in conversions.
In a book, newspaper or magazine - or what have you - Vyral ReferralKeys will again be presented in a human readable format and allow readers to easily type the URL into their browser on their device. With more regular publications, the level of analytics that Vyral programs provide will allow Vyral nodes to easily tweak and optimize their campaigns according to various key pieces of information - collected as the user visits the URL.
Vyral’s Impact on Traditional Marketing Methods
All in all, the ability to consume these existing and traditional marketing methods and apply them to a Vyral campaign will be the deciding factor in many individual’s campaigns. The more someone is able to leverage those mediums that their audience identifies with and reacts to most effectively, the more profit is to be made.
Eventually, as more and more organizations and individuals embrace the revolutionary peer-to-peer marketing methods that Vyral allows, we’ll see the ‘power’ of advertising slowly move away from larger organizations and more into the smaller player’s hands. We will see effective TV, radio and print campaigns aligned with the vision of the organization and optimized to convert, rather than those advertisements we see now that are misaligned and might not have the net effect in mind of turning audiences into subscribers, buyers or customers.
As Return on Investment from peer-to-peer marketing eventually surpasses and then eclipses legacy one-way broadcast blast systems, we will see the market tend away from these antiquated methods. Advertisers will prefer more reactive, more analytical methods of advertising that allow for easier changes to the delivery that will optimize results. Industry analysts agree that as many as 92% of all buying decisions are affected by word-of-mouth recommendations.
Conclusion
When looking to capitalize new technologies on existing platforms, it’s key to think about how to combine different services and create a winning strategy. Vyral promotes all different kinds of marketing campaigns for Vyral nodes - including TV, radio and print. The first true test of Vyral’s compatibility with these existing mediums will indeed be through Vyral’s unique contribution period - which is designed in such a way that collecting Master Nodes first and then referrals second will be proven a successful process. You can read more on Vyral’s unique contribution phases here, in another blog article we’d published on that subject.
We’re looking forward to incorporating your favorite marketing channels into various Vyral programs, and also envision that peer to peer marketing will surpass the ROI of any single existing marketing methods that exist. Once enough organizations see the benefit of tokenization, there will be huge advances in their profitability - as well as the wealth and earning capabilities of each of their customers.