The packaging of an item is very important in the current scenario. People are impressed or disheartened at a glance by looking at the wrapping of a product. It has the ability to sell a product easily or hamper the business to a great degree.
A friend of mine started a bakery. She is very talented and could make some very tasty muffins and cakes. Although she was very popular, she was unable to achieve the desired orders. She asked for my help in determining what was going wrong. I along with two other friends decided to do a thorough research. After a few days, we realized that although her products were very tasteful the packaging was not good enough. We urged her to change her tactics and start emphasizing also on packaging the product. Within a very short time, her sales figures were booming and she was able to fulfill her dreams easily. Friends, the packaging is an integral part of any product in this modern world because it is the eyes that first see and then other factors come into being. A great man has rightly described the essence of packaging by the following quote-
In the absence of any other marketing messages, our packaging - comprised of the trademark, our design, color, and information - is the sole communicator of our brand essence. Put another way - when you don't have anything else - our packaging is our marketing.
-Philip Morris
The packaging industry is growing at a high rate and is becoming one of the most sought ought sectors in the world. It has shown a steady growth over the years and has the potential for further advancements. It is related to most of the industries and hence has been able to create a niche market for itself. The packaging sector has integrated innovation and technology so that it can grow at a faster pace. It has allied with small, large and medium industries so that it can create ample opportunities for exporters, importers, manufacturers, suppliers, buyers, and sellers. How vital packaging has become can be understood by reading the following quote-
More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging.
-Dave Barry
The present system is centralized with numerous participants who are unable to deal properly in terms of real-time transactions. Buyers and manufacturers are never satisfied with each other's performances. We need a portal where both can air their grievances and come to a better understanding via viable solutions.
The current ecosystem of packaging industry is going through a metamorphosis. Solid growth is expected from this industry as it has a hand in other industries also. The sector needs to devise eco-friendly and efficient infrastructure along with the integration of the latest technologies and advancement tools. When I was making a thorough research about the industry I came to know about blockchain technology that has seriously disrupted the workings of several industries. The packaging sector also needs a decentralized blockchain based portal that will be able to solve existing problems and make transactions transparent and fair.
OPEN Platform
As the name suggests OPEN is an open and easy-to-access marketplace where both buyers and sellers can work together harmoniously. It has used blockchain technology, AI technology, and smart contract and has designed viable solutions so that it will become easier to make scalable and transparent transactions seamlessly. Now an individual can choose the best deal for himself by going through the available data at his disposal.
ICO and Team
The OPEN portal is run on OPK Token powered by Ethereum ERC20 Platform. It is a utility coin used for making transactions of its own portal. The OPEN team comprises of experts like graphic designer, mobile developers, marketing advisors, packaging advisors, blockchain product manager, web developers and smart contract developers. They have worked very hard 24*7 to create a magnificent interface that has lots of potential for integrating future progress.
Conclusion
OPEN has tried to offer solutions and remove the problems faced by the current ecosystem in packaging space. It is a decentralized portal that offers sustainable packaging, low-credit opportunities, transparency, trust, quality, assurance and safe payments. OPEN offers a unique experience in supply chain process via its single and accessible platform.
Website - http://www.opnplatform.com/
Whitepaper - https://drive.google.com/file/d/12MKdsHPQLQEqS5Ep9sO3BI30FJ1fGso-/view
Telegram - https://t.me/OpenPackagingNetworkOFFICIAL
ANN - https://bitcointalk.org/index.php?topic=4550928.0
Published by - jessicalaurenbt
Profile - https://bitcointalk.org/index.php?action=profile;u=1936052