Introduction
Virtual reality creates a virtual world for us just like the physical world we live in and the good part is we can interact with that simulated world. It uses immersive multimedia, virtually transporting us to another world by controlling our perception. Examples of such devices which let us do this include Facebook's Oculus headgear, Google's google cardboard and HTC's vibe. They all employ a head-mounted display which completely blocks our presence in the real physical world and creates a simulated reality. It has its own advantages and disadvantages but it is very popular among the large latest tech products available in the market. Nearly every major tech company has put their money into it. Reality is nothing but our perception of the physical world that we know exists. We might be in virtual reality or in a simulation.
The augmented reality is the real world which is only supplemented by the use of audio, video or any Computer Generated sensory input. It merely adds value to our real world perception of objects around us by using some digital elements to enhance our experience or interaction. The Google Glass is a good example of an augmented reality product.The AR does not completely transports us to another world but only makes our interaction with the real world more liviler and direct by using digital elements. Many companies such as Apple found it more helpful for their research to create better products or market their content. It is a great tool for marketers and content creators to utilize AR's capability to their own advantage.
The Problem
The AR/VR industry is the hottest industry right now where every major company have invested heavily but without having a solid mechanism for revenue generation it remains unexploited of its full potential. The current system of ROI through ads embedded in the content is not practical and difficult for users. The payment system is still undefined and we can't expect users to pull out their credit cards in between their virtual experience. The lack of an ad metric in the AR/VR content creates ambiguity which forces advertisers to stay away from this AR/ VR world because there is no parameter of measurement of content consumption.
The business models of web and mobile market employed by advertisers and content creators cannot work in AR/VR world where everything you see or touch is potential space for advertisement. Another major issue which affects nearly every market is the reluctance of the users in paying for the content consumed. This problem is a big challenge for major companies in the digital world where every user wants free content.
Solution offered
The solution for generating ROI in AR/VR world is presented by Gazecoin ( https://www.gazecoin.io/ ) which has created VR/AR Blockchain token with patient registered technology. It measures gaze by gaze control/eye track technology.
They have created a model for advertisers in VR/AR environments. The eye tracking of Gazecoin can be used in different ways by advertisers to optimize and measure their ad. There are many metric presents such as
user engagement
ease of processing
findability
comprehension
The mixed reality created by AR/VR is at the heart of the solution which is experienced by the user. Brands can utilize the multiple capabilities of the Gazecoin to increase their ROI and can better leverage the potential of AR/VR environment.
Technology advantage
Gaze coin has created Gaze coin token which acts as unit of exchange between content creators and advertisers. It uses "gaze" of the user as a central property to measure the amount of time when a content is consumed. The most engaging content is measured and content creators are incentivized.
The eye tracking tracks the user's consumption period inside the immersive content. There are mainly two functions performed by the Gaze coin token, first one is checking the gaze payment and second is the provenance of virtual content. Gaze coin has the storage capability to securely collect and stores the ownership of the content in VR/AR environment. GZE will be on ethereum network with ERC 20 token standard and it will transfer to plasma when it becomes available. GZE will be compatible with bitcoin and ethereum. The open source quality of GZE makes it more interesting.
Team
The team consists of film producers, scientists, entrepreneurs, VR specialists, VR film director, VR radio producer, and cryptocurrency investors. They are also advised by the experienced team of professionals who have managed large businesses in their career and cryptocurrency advisors who have advised many startups. A team from multiple domains and countries have come together to enable and enhance platform for the future of VR and AR.
ICO information
Gazecoin is offering you to be part of change where they are offering 70% Gazecoin token for public sale.
Their target is minimum 2 million dollars to maximum 12 million dollar and sale starts on 28 November 2017.They are also offering full VR experience before ICO using Gazecoin technology.
Why should you invest?
Gazecoin is the biggest revolution in the field of AR/VR technology which will change the shape of how VR/AR environment works. They have already employed many creative ambassadors for their gaming platform where mixed reality game has a found a new meaning. This is an opportunity for us to become a part of the change that will define the nature how we view the virtual reality and mixed reality. The force of virtual reality /augmented reality/mixed reality combined with Blockchain technology will open a new world for marketers and content creators.
To know more:
Website: https://www.gazecoin.io/
Whitepaper: https://media.gazecoin.io/static/GazeCoin_WhitePaper.pdf