Making Potential Investors Trust Your ICO
Did you know that…
-78% of people trust peer recommendations over any advertising.
-41% of ICOs that experience a negative reputation event admit to losing ICO value & less interest from leads.
And online feedback has been proven to impact an average of 68% of our decisions when it comes to brands, business, and ICOs.
Reputation management has never been more important. Your investors will actively be researching your online reputation. What happens if — or, really, when — someone has a negative experience with your ?
If you aren’t prepared to handle a negative comment or accusations of scamming, then you risk losing millions.
Building Your Brand through Reputation Management
What do potential investors see when they Google your ICO name? **
One negative review on the front page means the difference between their choice to invest and their dismissal.
Even worse, if they can’t find you at all, they are far less likely to invest — 50% of potential investment decisions are lost because the lead can not find the information they’re looking for**.
Your potential investors will use your first 10 search results to decide what kind of ICO you are, and whether they should make an investment.
You must be able to decisively demonstrate ICO value to potential investors. Red flags — gaps in information about your ICO, poor search results, or negative feedback from disappointed investors — can lose your ICO thousands to millions in investments, especially with scams and fraud being a worry in the back of every investor’s mind.
By working actively to promote your ICO through news coverage and your own high-value content, you can dominate search results and increase confidence in your ICO.
This content-focused strategy is valuable to both you and your investors, vital to building a positive relationship with your audience.
High-value content will also create a buffer for your ICO by guarding the top results from competitors or other biased coverage painting your ICO in a negative light.
Strengthening Your ICO against Negativity
Every ICO faces unique problems and hangups that you can’t predict. A strong ICO deals with these difficulties easily, working with investors to come out stronger. However, you can’t make everyone happy — and that’s why you must have a strategy in place to deal with negative coverage.
Whether it’s an investor unhappy about a minor detail or an unfair article trying to target your ICO, negativity will show up, usually at the most inconvenient moment. Usually, you can resolve negative posts and feedback by reaching out.
Not only can you sometimes reverse the damage, proactivity can reassure any undecided investor that you’re truly committed. If you aren’t monitoring multiple channels and have no strategy to reach out to concerned investors, then you are risking not just their loyalty, but the future of your ICO.
Build a Reputation Management Strategy that Works
We create a reputation management approach customized to your ICO. By concentrating on your !
specific trouble spots and potential investor red flags, we build a strategy that lets you focus on your ICO — not on what people are saying about it.
-“Red Flags” Identified
Our first step is to find all negative comments, posts, messages and coverage online against your ICO. Our comprehensive search allows us to quickly identify these red flags and start at these possible trouble spots.
-Comprehensive Social Media Monitoring
You want to be on every platform that your audience is — but that leaves you open to feedback on all those same platforms. We monitor all your social media with a prevention-focused approach, responding on behalf of your ICO throughout the duration of the campaign.
-We stop concerns before they’ve even started.
If you do face negative feedback, we’re prepared to quickly respond; and our experienced reputation team helps you deal with every negative event. We’ll respond, resolve, or remove negativity as appropriate.
Your potential investors are much more likely to trust an ICO that responds to both positive and negative feedback — even more than only seeing positive feedback!
-Brand-Building, Quality Content
Not only do we prevent bad feedback, we give any potential investors a positive ICO experience from day one. By creating high-value content, we protect your ICO results and market your achievements.
This includes everything from writing helpful, strategic content to submitting PRs and creating positive news coverage.
-ICO Reputation Focus
Our experience with ICOs and their reputation management makes us perfect for handling your ICO’s reputation every step of the way. We work to create positive coverage from established outlets and improve scores from ICO rating agencies.
One of the biggest benefits of our ICO-focused approach is our ability to monitor Bitcointalk. We manage your reputation by quickly responding to people’s problems and stopping any negative coverage before it occurs.
-Work with the Best to Protect Your Reputation
Our full-fledged reputation management strategy lets you focus on your ICO. We make sure that your ICO reputation stays strong, encouraging investors to become part of your platform.
Everyone makes mistakes — don’t let a small mistake become a nightmare.
##Purchase Our ICO Reputation Management Services Today:
-Comprehensive social media monitoring
-Customized responses on all platforms throughout ICO
-Additional monitoring of responses throughout ICO token distribution, continuing through the next couple of weeks after ICO as your ICO handles investor concerns
-Positive, ICO-building content creation and management
-Positive PR-coverage through both free outlets, and optional paid outlets at client request
-Identification of all potential “red flags” and investor trouble spots with negative feedback
-Damage mitigation and resolutions on social media and across the web
-Investor outreach strategy, to help your ICO deal with discontented investors
-Content removal services where applicable
-Full-fledged reputation management strategy, wherever and whenever you ICO needs it
-Full-fledged reputation management strategy, wherever and whenever your ICO needs it. Let us focus on your reputation, while you focus on your ICO.
Get started today.
Send all enquiries to Sales@keydifferencemedia.com