Hello good day readers today I will introduce to you a Blockchain ecosystem that connects Businesses with Influencers & KOLs (key opinion leaders) directly, tokenizing the biggest gig economy of tomorrow called Gemstra,
Now what is Gemstra(GEMS)?
Gemstra is a blockchain-enabled ecosystem and token economy that powers influencer commerce. Our goal is to become the de facto platform for businesses and influencers to use to drive sales. We leverage blockchain to store data and democratize the business model - ensuring equity between Businesses (retailers and brands) and Influencers.
Gemstra launched there first influencer commerce marketplace called Boutiques in the year 2017 that quickly garnered over 3,000 influencers promoting 8 brands. The success of Boutiques showed that businesses benefit by directly engaging influencers and vice versa. We are building a technological infrastructure called ASTRA that any business (retailers and brands) can use to develop their own influencer commerce platform or channel. Existing businesses can leverage our SDK to add influencer commerce to their systems. New businesses can become platforms that connect their own portfolio of brands with influencers as well.
ASTRA Infrastructure is an api-based protocol for businesses to use for influencer commerce. We've tokenized the ecosystem with the GEMS Token (GEMS) to provide a framework of governance for the actors involved - Businesses (retailers and brands) and Influencers. GEMS is also the default payment method within the ecosystem. Users will transact in GEMS so all transactions are recorded on chain. GEMS can be related back to fiat directly with the Business, Gemstra Foundation, or on exchanges.
ASTRA Platform & GEMS Token
Leveraging smart contracts with blockchain technology to put data back in the hands of influencers & KOLs enabling businesses and brands from the $24 trillion global retail economy to join influencer/KOL commerce.
ASTRA is exactly what the stakeholders of influencer & KOL commerce need - the de facto infrastructure for an unpredictably large future market. In 10 years, Gemstra eyes an industry valued well over $100 billion globally and seeks to serve 50% of industry volume as its default commonwealth infrastructure.
The success of Boutiques inspired us to build a larger solution that would unlock the industry for retailers and brands to participate in influencer & KOL commerce without disrupting their existing business - giving them a new and growing sales channel.
Default Protocol for Influencer / KOL Commerce
Powering the largest gig economy of the future.
The influencer / KOL commerce industry is on track to exceed $100 Billion in 10 years without Gemstra. Astra Platform and GEMS Token democratize and unlock this captive industry to enormous potential. The future of influencer / KOL commerce becomes unpredictably large with Gemstra.
Our mission is to make Influencer & KOL Commerce accessible and awesome for everyone
We liberate Influencer Commerce - The Commerce Juggernaut
Influencers & Key Opinion Leaders (KOLs)
Commerce juggernauts
Influencer & KOL Commerce is growing at an astounding rate. There are 2.7 Billion social media users today with over 600 Million influencers & KOLs set to earn more than $10 Billion USD from businesses globally. Influencer commerce is growing at over 20% year over year. Businesses and brands have not been able to reach influencers directly - until now.
Gemstra provides an ecosystem of tools that allows businesses to transact directly with influencers & KOLs.
THE PROBLEM
Business can't connect with influencers & KOLs directly.
Systems Don't Exist
There are limited tools in the market today that are campaign or endorsement based softwares for business to peruse known influencers. Few to none power direct commerce.
Micro-Influencers Left Out
A majority of influencers & KOLs with small but differentiated following are unknown to businesses and brands. Data suggests they drive higher fan affinity but their follower base is often neglected.
Next problem is inefficient market cornered by Monoliths. Barriers to entry are high, limiting new merchants from entering the space. Expensive and fragmented systems are required to manage commissions, rewards, accounting, customer service, back office operations are limiting the number of new merchants. The lack of market entrants further reduces sellers options and opportunities, allowing incumbent monoliths to corner the growing industry. Merchants in social selling can often get away with overpricing products, yielding an inefficient market for sellers. Sellers are not able to complete with the brands in the broader retail economy.
Gemstra mission is to make Influencer & KOL Commerce accessible and awesome for everyone
Gemstra provides an ecosystem of tools that allows businesses to transact directly with influencers & KOLs.
Gemstra’s mission is to make social selling accessible and awesome for everyone. Social selling, traditionally called as “ direct selling” , utilizes multi – level selling models that rewards people for influencing sales through promoting brands to their social network
So Get paid more, get paid faster with GEMS
By reducing friction, participants in the Gemstra economy get bonuses when electing to take payment in GEMS.
Token
GEMS Token (GEMS)
Valued at 10,000 GEMS : 1 ETH
Token Supply 2,000,000,000 GEMS
Team Pool 400,000,000 (20%)
4 Year Vesting with 1 Year Cliff
Advisor & Partners Pool 200,000,000 (10%)
6 Months Vesting
Growth Pool 600,000,000 (30%)
For businesses and brands
Sale Pool 800,000,000 (40% Total)
400,000,000 (20% Presale)
Private: 12 Months
Presale: 3 Months
Public: None, vest upon distribution
- Unsold tokens will be burned
Teams of Expect
CEO
Jay Cheng, Chief Executive
Jay is a serial entrepreneur who grew his family business, J. Good-In, as employee number five into an international company with over 250 employees. He has launched and exited two consumer internet companies - BaubleBox and JewelScent - that reached 7-figure and 8-figure run rates respectively within months of launch
CRO
Joseph Lau, Chief Revenue
Joseph has worked with Jay for over 12 years. He led sales and business development at J. Good-In. He led growth at JewelScent’s launch, driving revenue to $1 million monthly within six months. Joseph co-founded Gemstra with Jay in ‘15.
COO
Kevin Gambill, Chief Operations
Kevin is a C-level executive turned entrepreneur with over 25 years of experience. Kevin worked initially for large public companies like Alcoa and Alcan, progressing from engineering to business management and operations, including C-level positions with multiple $300 million+ privately held companies. He has spent the last 15+ years managing a portfolio of companies he invested in, consulted with, or operated.
Useful Links You most Know
Website: https://gemstra.com/
Whitepaper: https://docsend.com/view/xvyqq7a
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