There is no ending to the application of data, almost every area of our life is being powered by data. Every service today, from healthcare to social media, e-commerce, all involve the collection and analysis of consumers personal data. With the right amount of data, there is no limitation to the overwhelmingly possibilities an individual or entity can attain. One has the edge over his contemporaries because of the shear amount of data at his disposal. A company or an organisation that lacks the necessary data about her customers will lose to the competitors who collect consumers data and use it for more targeted marketing and personalised products, which results in more efficient marketing budget and increased sales. The competitors will be reaching a wider audience while you will be left wondering why your marketing strategy is not yielding the results you need. The entire workforce of an organisation doesn’t necessary transmit into more sales but the wealth of knowledge an organisation has concerning it’s target consumers will help them to judiciously manage their workforce into producing a more efficient sort after products and services. There is no ending to the importance of collecting and analysing consumers' personal data, a companies without this data can be likened to someone that is blind with no one to lead him or her, sooner than later he or she will stumble and fall.
The Problem
Over the years, companies have relied solely on databrokers as their go to source for consumers personal data. As people became aware of the unwholesome practices of these databrokers they became more strict with their personal data and unwilling to give out their personal data or at most give wrong data about themselves if they have to. As a result of this, companies are now finding it difficult to acquire the needed consumers’ data for their marketing and production needs coupled with the time and resources it takes to acquire the needed consumers’ data from databrokers. This has necessitated the need for a paradigm shift in the way companies collect consumers personal data.
The Solution
The Opiria platform, a decentralised marketplace for consumers to trade their personal data directly with companies. Through the Opiria platform, companies will no longer have to depend on databrokers in order to acquire consumers’personal data. The Opiria platform will entirely eliminate the need for the middlemen in the data brokerage industry, this platform will; save cost and time for companies, readily available quality consumers’ data, companies will be able to demand for specific data from consumers unlike with databrokers where companies acquire one cap fits all type of data. In general, companies both small and big will be able to meet their data needs and will be able to analyze customers behaviour to better understand their needs in ways unprecedented. This will help companies to make changes to their products and services they render in order to meet with their customers needs. Through a refined marketing strategy which will be tailored to the targeted consumers, companies will be able to market their products and services to the right consumers thereby cutting cost in the process. With these consumers data at the reach of companies, they will be able to translate it into increased sales and more efficient marketing budget.
Essential OPIRIA ICO Links
Website: ttps://www.opiria.io
Ann Thread: https://bitcointalk.org/index.php?topic=3076122.new
Whitepaper: https://www.opiria.io/wp-content/uploads/2018/01/PDATA%20White%20Paper%2020180118.pdf
Telegram: https://t.me/PDATAtoken
Reach me on Bitcointalk https://bitcointalk.org/index.php?action=profile;u=2193404
