Unpleasant conclusion that the traditional marketing is dead is annually heard from online mass media and traditional analogues. And this regards not only good old flyers and TV spots, but also «half-dead» native ad. It’s really annoying people when they’re watching videos on YouTube. Instead of discussing the problem and changing nothing for years, we need to reconsider the mechanism at large.
A bit of a comical note here is that there has been such working option for a long time as the referral programs. They allow to use «Tom Sawyer Effect», when people do the desired action without your instructions and get some benefit in return.
Coming back to the ad, we state that it turns to the visual, textual and audible spam without personalization and loyalty program. About $100 bn in the form of loyalty points annually just stay unused on the accounts and cards in USA alone. This amount is enormous and it makes us wonder, why the market players don’t make any conclusions?
MobileBridge Momentum project allows all brands to launch their tokens and user reward systems. Client told his friends about the good purchase? Reward him for social activity. He reposted your text about the new product? It’s time to reward him for that. Token just like «thanks» does not fill a purse. However, after the listing it can be easily traded for bitcoin, ether or other popular cryptocurrency.
Why Momentum?
Yes, this start-up isn’t the first and one-of-a-kind. However, it grabbed the attention and gained support of major players in the market, such as Praxis etc. What it’ll provide in the future?
- More clients;
- Higher loyalty;
- Increased activity;
- Brand awareness.
Main goal of this project is to create an effective automation system of mobile marketing. It will make it easier to work with the client base, to study their behavior and optimize the investment.
Token of platform. What is it for?
If every participant can release his own coins, what is one common coin for? It can be used in the reward system and be paid for the internal services. That’s also a classic cryptocurrency, which can be bought and sold at the exchange. One more important opportunity is the exchange of local branded tokens for Momentum. As this is the cryptocurrency that has a real value outside the platform, it can be sold. It increases the community members motivation to become more active.
A single wallet will store all the rewards and Momentum-tokens and it will allow to exchange them. It’s worth mentioning that loyalty points don’t stay unused. They can be traded for other ones, transferred, gifted or donated for charity.
Momentum token is being launched on the basis of Ethereum blockchain and it will cost €0.10. Soft cap of token sale will be €2,5 million and a hard cap - €42 million. Swiss registration in one and only famous canton of Zug suggests the special status of the start-up. Large companies are already interested in it, and this is just the beginning.
Conclusion
Project has been on the market for a long time now, it’s successful and people with a lot of money are interested in it. And the most important thing, it carries with it not just the beautiful diagram with numbers, but the real product. Registration in canton of Zug also bespeaks the project’s reliability, because random companies don’t get there due to the specifics of registration system. So this project has a full potential to succeed.
You’ll find more information about the project here:
Site | Whitepaper | Telegram | ANN Thread
Links to my accounts:
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