ICO projects are excluded from reaching 70 percent of the world’s digital ad market.
But this does not have to be the end of your advertising and marketing road. Here's how.
Google, Facebook and Twitter generated millions of page views, raised awareness and increased revenue for ICOs. So how will crypto projects reach their target audience without being able to advertise on the major social media platforms and search engines?
With the lion’s share of the PPC (Pay Per Click) market (roughly 67%), the use of Google AdWords was top of mind for many ICO founders. That carpet is being pulled off the floor in June as Google bans any cryptocurrency or ICO related advertisements.
But this does not have to be the end of your advertising and marketing road. Below you will learn the three key elements you need to turn this around. Strategic digital marketing plan. Content marketing plan and community building plan.