YOUR PERSONAL DATA ADMINISTRATION AND THE OPIRIA EFFECT
The world is witnessing an intense form of industrialization. Unfortunately, over 70% of such startup doesn’t make it; owing to productions that doesn’t excite consumers hence; poor product patronage and financial losses. To resolve such challenge; consumer-needs must be understood and productions tailored in line with such understanding to woo customers into buying. To understand the customer needs; market research must come into play.
MARKET RESEARCH
This starts with accessing customer’s data and processing them into meaningful piece of information. In all this; the consumer data remains vital.
ACCESSING CONSUMER’S DATA
Access to consumer’s data without his/her knowledge is unlawful. Data brokers accesses, processes and packages your data from banks and social media; sales them at a profit and you still end up buying products from such cycle.
Below is a pictorial view on how your personal data gets brokered; traditionally:
This invades your privacy
REGULATORS AT YOUR RESCUE
Data regulators are currently coming up with measures to nip such privacy violations in a bud. Top among these regulators is the General Data Protection Regulation (GDPR); who has projected;
- Anonymisation i.e. the removal of identifiable information linking the data to the owners,
- Pseudonymisation i.e. ability to link up and make whole the separated and anonymised data,
- Encryption i.e. ensures that the data transfers were made in a form that can only be read by the constituted authorities; who has the key to accessing the contents.
- Authorizations: Ensure that the right of disclosure on the personal data lies with the owners.
In every data handling henceforth.
THE CHALLENGE
The activity of the data brokers has prompted online subscribers into providing fake data, masking their locations with VPN, etc. These subscribers need to be motivated once again into providing real data to encourage right company decisions in line with the GDPR’s directives. The industry is in a dire need of a solution.
THE SOLUTION
OPIRIA has positioned herself to resolve most of the pending challenges by providing;
- A decentralized, transparent and secure system that meets the GDPR’s proposals;
- An open marketplace that allows consumers to determine who gets access to their personal data
- Ensures consumers who divulged their data were duly compensated,
- Data conveyed without the need for middlemen
Compared with the traditional way, the Opiria platform will be saving companies the 20,000USD research cost and still deliver results in minutes compared to the 2-4 weeks obtainable.
The platform will encourage active participation between the companies and the potential consumers.
Below is a diagrammatic representation of the Opiria data flow:
HOW IT WORKS
- Consumers creates online profile on Opiria platform for possible disclosure to interested companies
- Companies asks consumers for permission to access their disclosed personal data via the platform
- Consumer’s consent triggers the smart contract between the consumer and the company; paying the consumer in
the Opiria official cryptocurrency called; PDATA tokens in exchange for the data.
BENEFITS
- Companies gather data directly from consumers without middlemen; leading to pure and reliable dataset
- Full protection of consumer’s data privacy
- Full control of the monetization of their personal data
- Motivation for raw and real data access owing to the monetization
- Prompt, flexible and affordable to companies
THE OPIRIA DISADVANTAGE
- Bad market for the data brokers
I think Opiria ticks all the boxes in this business relationship; what do you think?
REFERENCES
Website: https://opiria.io/
Whitepaper: https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
Telegram: https://t.me/pdatatoken
Facebook: https://www.facebook.com/pdatatoken/
Twitter: https://twitter.com/PDATA_Token
Reddit: https://www.reddit.com/r/PDATA/
Medium: https://medium.com/pdata-token
Youtube: https://www.youtube.com/channel/UCHlYIEsxIhTVwVCxxr_JTXw
Bitcointalk: https://bitcointalk.org/index.php?topic=3076122.new#new