Maybe can answer better than us, but as far as we understand, the tokens are fixed by the project at $0.15 per XR token for a limited time after which the token price is raised considerably. Later in 2019 the land tokens will be floated on the market where the price shall be determined by free market factors and demand for the token!
RE: Receive Digital Land and Earn Advertising Revenue by Delegating / Swaping Steem for GoFindXR Tokens