Review IOU | The Global eCommerce Market !!!

The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.

In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.

The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.

At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.

Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.

It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment.

IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign.

E-COMMERCE LOYALTY

Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the customer loyalty stats don’t lie: it’s roughly 500% more expensive to convert new ones than to keep current customers.

Fetching a new customer from the clutch of an eminent competitor is like an everlasting headache for marketers5.

When it comes to personalized online experiences in the US, the most popular [factors] were website optimized by the device (desktop, tablet, mobile) (64%) and promotional offers for items the customer is strongly considering (59%)6.

An interesting finding: 53% of adults living in high-income households are willing to switch brands for the sake of using a coupon7. This leads us to a major issue: the challenges that e-commerce faces.

IOU PLATFORM: THE ULTIMATE COMBINATION

Now, imagine the explosive combination of e-commerce with blockchain technology and cryptocurrencies: the IOU Platform.

IOU is a true P2P e-commerce loyalty platform on blockchain

It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs.

HOW IT WORKS

IOU offers complete transparency utilizing Blockchain for its Group Loyalty offers with clear visibility, security, speed of processing and traceability of transactions through the decentralized register of all sources.

IOU is Offering Merchants and Consumers clear advantages over the traditional e-commerce environment making transactions Cost-Effective and Secure while building ultimate trust between Merchants and Consumers. Rating mechanism would boost a trust even further.

Cost-effectiveness of transactions and global reach of consumers beat the conventional digital payment methods as it removes the middlemen/payment processors that take a big cut.

Not only consumers would feel secure and get significant savings but also, they could use their purchased IOUs as actual monetary assets which they will be able to trade with other consumers or sell on the exchange. This is a tremendous benefit of IOU Platform.

Loyalty factor is another huge benefit allowing both consumers and merchants to get rewarded for generating top rated, quality offers and transactions on IOU Exchange. Merchants and Consumers will be able to donate some IOUs for those in need and get rewarded for philanthropic activities. The company would also place donation requests on special causes and would reward Merchants and Consumers, as well as match such donations to benefit those causes.

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