The pre-sale registration is already ongoing and they have a working demo of their app, which is quite rare with ICOs nowadays. You don't have to trust a whitepaper.
What excites me about this project is that it will give photographers greater control and income from their photos. There are no commissions to pay a company. The little fee that is required goes into maintenance of the system.
The website is here: https://photochain.io
This should do very well when the token trades as similar dAPPs: Publica (PBL), Po.et, etc.
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