Agree that now the world of social networks has long passed from the category of just a photo post or ordinary non-professional video. Now more and more often you can find a professional blogger who not only thinks through the scenario of the proposed information content, but also qualitatively mounts, making out the incoming information in all necessary ways. The researchers proved that the world of blogging has long moved to a higher quality level, where we as users can find not only some useful information, but also to enjoy its visual perception. Of course I now mean more video content, as it is really now the most popular and in demand all over the world. Video content is much better able to convey the whole atmosphere or emotional component of the ongoing process, especially since every month people greedily absorb up to 4 billion hours of video content. It's really very, very much.
Problems
Nevertheless, the video blogging industry is subject to some negative aspects that prevent the dynamic development of this direction. The first thing I would start this is the marketing layer that accompanies the world of video content. I think many of you have noticed more than once how vloggers as their growth and popularity begin to use advertising content at the expense of which they receive their income. However, without it anywhere, as video resources are now really one of the most effective ways to convey the advertising position to their customers.
However, many advertising companies are experiencing enormous difficulties in choosing the "vlogger", which will serve as a guide to the masses of the population. That is, it is difficult for them to find someone who would meet their requirements, as well as qualitatively and responsibly fulfill the conditions of cooperation. Often, vloggers are unable to provide any specific statistics of their channels or other analytical data regarding its audience, which in turn leads to confusion of the advertising agencies themselves. At the same time, no one can establish any specific cost of the services provided, so at the moment there is a certain anarchy, who as much as he wanted, he appointed such a price. And in what parameters it is considered no one knows.
The unique decentralized platform, which will contribute to the best development of all the vlogger industry, as well as equip it with all the necessary tools, intends to solve these problems.
About the project
If we talk about the project itself, it is called – AQER. AQER is a new decentralized entertainment market, where bloggers (vloggers) and their potential advertisers (brands) met within a single ecosystem.
The platform itself implies a reliable and transparent relationship, where everyone gets exactly what he expects. What's the meaning of that? This means that content creators will finally be objectively evaluated by various rating systems and other measuring and analytical indicators, according to which brands will be able to determine the most suitable candidate in order to broadcast their advertising video to the masses. At the same time, all participants will be bound by all the necessary smart contracts, which will prescribe not only the terms of cooperation, but also the final cost of all services. This format will not only improve the quality of the entire video content industry, but also to appreciate the most worthy and the best of its representatives.
Advantages and features
As I said, AQER will offer its own system of ranking content creators, forming them by one or another category, defining them by the group ratings offered in the system. There will be 4 levels of evaluation, which will include such indicators as: the number of views, the number of subscribers and other interactions with its target audience. Complement the same list of levels will be two premium levels: gold and platinum. Which will be maximum in the AQER system. Naturally, everything in AQER will work proportionally, the higher your rating, the more you get for advertising. This position will naturally encourage content creators to create even better material, as well as serve as a healthy competition for all participants of video content.
As for advertisers and brands, they will finally get their hands on a transparent tool of analytical and statistical data for each of the bloggers and vloggers, which in turn will be filtered by the selected criteria: the theme of the submitted material, experience, growth prospects and so on.
To cope with all these operational processes AQER will help artificial intelligence, which will handle all the input statistics Instagram and YouTube.
The details of the ICO
The connecting fuel between bloggers and advertisers will be the internal token of the system – AQER. The token itself is developed on the basis of the Ethereum blockchain, which makes it public and easy to use around the world. Its main task will be to provide the three most basic services. The first is the provision of consumer rights, the second is the payment of advertising itself and the third is the promotion by means of contests and promotions of any users in the AQER system.
A total of 55 million coins will be issued for the life of the project. Of these, 35 million will be allocated for private sale, while the remaining 20 million will be evenly distributed for public and pre-sale coins. If we talk about the value of the coins themselves, it will vary depending on the round of sales, ranging from 0,20 EUR per 1 AQER, ending with 0,50 EUR per 1 AQER.
The distribution of tokens is as follows:
Partners
Conclusion
If we talk about the General concept of AQER, it is very interesting, especially since it was developed in Switzerland. For me personally, AQER is a kind of assistant, the use of which will not only systematize the entire industry of created content, but also facilitate the path of all advertisers. Which from year to year and only do that looking for those most creative and popular bloggers and vloggers with whom it would be possible to conduct partnership.
Therefore, dear friends, who wants to become a part of something new and interesting, I recommend to pay attention to the AQER project. Moreover, you have a unique opportunity to independently and thoroughly study all its technical features on all official and media resources of the project. All the necessary links you have long been waiting at the bottom of my review. And I, as always remind you that my articles are purely informational in nature and do not call you to anything. Today, all and to new meetings!
Official resources of the AQER project:
