According to the results of numerous studies, with the advent of the Internet and social networks, most marketing strategies have become less effective. Today, many companies seeking to popularize their product and get the maximum profit from it using traditional methods, often not only do not receive income, but also can not recoup their advertising costs.
At the same time, advertisers using well-known bloggers from social networks to popularize the product get a considerable profit. In such a marketing strategy for one dollar spent on advertising manufacturers receive up to 20 dollars of income. However, even in modern marketing strategy with a high income, advertisers are faced with some problems which include:
- advertisers must pay each month to use the platform;
- advertising platforms offer a limited number of payment methods;
- a narrow selection of influential personalities who are ready to advertise the product;
- high payment security risks;
- no tools to analyze the effectiveness of advertising.
The creation of a quality marketing company is also hampered by the problems of bloggers associated with:
- need to pay monthly platform fees;
- lack of contact with brands and advertising agencies;
- unsatisfactory remuneration;
- lack of experience in creating advertising;
- delays in receiving payments.
The solution to all the above problems of modern marketing will be a new platform Inflr, which will unite advertisers and media personalities.
Project objective
The main goal of the Inflr platform developers is to create solutions for digital marketing using Blockchain technology, which will ensure the creation of high-quality advertising content and its placement in social networks, as well as provide an opportunity for bloggers to receive additional income.
Principle of operation
Interaction between popular social media personalities and advertisers will take place in a secure ecosystem.
To become a member of the platform and start advertising a particular brand, a blogger must meet the minimum requirements, implying that he has more than 10 thousand subscribers. After registration, the account will be analyzed using a special algorithm "Proof-of-Influence", which uses machine learning to assess the attractiveness of the content and the volume of the audience. Then the popular participant of the social network will be exposed to a certain ball. The higher the score, the more expensive advertising it will offer advertisers. If a blogger wants to increase his score and gain experience in the creation and placement of advertising content, he will be able to use a special training program within the site.
At the conclusion of the agreement with the advertiser, the blogger will be sent recommendations on the creation of advertising, which must be approved by the customer before placement in social networks. In case of successful placement of advertising, the contractor will be able to receive payment for the work done within 48 hours. In case of using the platform's internal tokens, payments are processed instantly.
Companies wishing to advertise their product will have full access to the list of potential performers, which will indicate the volume of the audience, geographical location, gender and direction of the content. It is important to note that when advertising content is placed, advertisers will be able to monitor its effectiveness with the help of a specialized schedule.
To pay for the work of bloggers, they will be able to use Bank cards, electronic payment systems and virtual currencies, including the internal token of the INFLR platform. It is worth noting that advertisers who are holders of INFLR tokens will be given access to additional features of the platform.
It will be possible to buy coins of the site during the ICO period.
Dates and details of the ICO
Public sale of coins will be held from December 10 this year to February 11, 2019. The cost of the 1st INFLR will be 0.00025 ETH.
Softcap project - 200 thousand dollars, hardcap - 12.6 million dollars.
The distribution of tokens is as follows:
Conclusion
The Inflr platform is able to provide more efficient placement of advertising content, as well as fair and secure payments to bloggers, which will attract the interest of both parties and attract a huge audience. Therefore, investment in its development can be very profitable.
Confidence in the Inflr platform is caused by the launch of the finished site in the Brazilian market in November this year.
Official resources of the project Inflr:
