It seems TheKey targets the domestic Chinese market and has already reached a significant number of contracts/partnerships with large private and public companies in China. Names like Alibaba and Unicom have been cited by their CEO: https://www.reddit.com/r/thekey/comments/7o634g/thekey_have_signed_contracts_with_alibaba/
RE: ICO Comparison: SelfKey (KEY) vs. THEKEY (TKY)