The world is filled with so many companies with each of them trying hard to attract new customers and keep hold of the old ones. One of the best ways to make a customer come back for more is to offer loyalty programs. This is not only a rewarding experience for a customer but also ensures that the customer comes back to shop at a particular place/company. Many companies use this technique to bring in more customers. However, each one of these companies does so by offering their own loyalty program. This has many drawbacks. For one, there are many loyalty points that are not being utilized and wasted because the customer might need to go far in order to use those points. Hence, Qiibee has come up with an ingenious idea to unify all the loyalty programs.
Introduction:
Qiibee is an ICO project built on the Ethereum blockchain. The main aim of Qiibee is to develop a platform to unify all the loyalty programs, thereby giving the customers a wider range of options when it comes to redeeming the loyalty points. Qiibee invites all the companies running loyalty programs to run their program on the blockchain thereby reducing the cost to keep these programs running as well.
Let us now have a look at the technology that is behind this project.
Technology that made this marvel possible:
Unlike most other ICO projects that use only one block chain to accomplish their needs, Qiibee uses a hybrid architecture. Due to the scalability issue that has plagued the Ethereum blockchain, Qiibee uses the Ethereum blockchain and its own blockchain which is also based on Ethereum to accomplish its goal. The private Qiibee chain allows instant and close to zero fee transactions.
Qiibee offers a plug and play feature to companies. Companies which want to run its loyalty program on the Qiibee platform just need to specify their budget for the program and they are given an amount of custom loyalty token. These are then given out to the customers of the company.
Customers can then use these tokens to get free stuff of discounts at the store. They can also exchange it with other loyalty tokens, bitcoin or even fiat which is made possible via third-party integrations.
Benefits:
To the customers: Customers can now use all their loyalty tokens in one place or can exchange it for a whole new token or even Bitcoin. This means that there won't be any more wastage of loyalty points.
To the companies: Running their loyalty programs on a blockchain not only lowers the overall cost for the company but also attracts more people towards their enterprise because of the rewards they offer.
To the world: The project brings the blockchain technology closer to mass adoption throughout the world. This means it becomes easier for the mainstream adoption of the revolutionary technology.
Conclusion:
The Qiibee project is a step in the right direction to make the blockchain technology more widely used. This also reduces the overall cost for a company at the same time attracts new customers towards their venture. The team behind the project is also very dedicated and hence makes this project a great success.
This article was a result of the contest by 
qiibee2018