'The customer is always right.' This motto has gained popularity back in the early 1900s and today in 2018, more than a hundred years later, it is as relevant as ever. Everything in the world is ruled by offer and demand, and the more advanced humanity becomes – the more plentiful and versatile become our needs.
After all, without their customers the businesses are just groups of people with a worthless product on their hands and useless ideas in their minds. Only through the popularity with a certain demographic can an undertaking be successful, it is obvious really, that customers must be treated with reverence and respect. Not to even mention that displeasing even a single client can cause massive backlash in the community and ruin the chances of an otherwise sound project.
With the rise of the worldwide web, harder times came for both well-established companies and start-ups. The customers have changed - they value convenience above everything else, they don't put much trust in traditional marketing and are rather swayed by their social circles or famous TV and internet personalities. The only thing that still holds true is that the customer is always right. That is why it is important for the companies to adapt, change their ways in accordance with the new times.
MobileBridge offers a revolutionary tool to connect companies with their customers in a mutually beneficial way. Using a sophisticated combination of data, mobile messaging, indoor and outdoor geo-location, personalisation and loyalty capabilities, MobileBridge can target the right customers and drive a remarkably high conversion for the involved companies.
Sounds great, but how does it work? The MobileBridge Mobile Engagement Platform provides a platform for marketing teams of companies to create personalized, smartphone-centric user experiences. Content such as mobile games, vouchers, surveys and promotions then pop up on the customers' phones at precisely the right moment and in the correct location, time, weather or any other information that can be divulged from a user's smartphone.
Imagine walking down the street in the scorching heat and then receive a notification with a huge discount for a giant vanilla chocolate ice cream from a shop just a block away. Or how about taking a trip to another city and receive great offers for restaurants that the system thinks you would enjoy based on your preferences, as well as an invitation to a music festival you might enjoy? This seems too good to be true for the customer, but in fact it benefits both the company and the customer both.
These strategies have been extensively tested by MobileBridge with incredible results. Their customers have seen a huge impact on their mobile performance indicators, the app downloads increased tenfold and more than a hundred times more users became active. Conversion rate on the promotions that actively drive customers into stores became more than 50% in most cases.
As you can see MobileBridge in its current state is already successful and is gaining traction in the marketing world, with many companies adopting the tools. Yet it is not the end of it, MobileBridge is also introducing the MobileBridge Momentum Platform that will bring token-based incentive and reward system into the mix. The Momentum platform is not created as just a loyalty program, but also encompasses the whole customer life cycle – from finding out about a brand, to evaluation of activities, as well as the actual purchase.
On the Momentum platform the users will be able to write reviews, answer polls, watch advertisements and promote the products and brands they like in a multitude of ways. All these actions will reward them with either bonuses from the companies themselves, or Momentum tokens that can be later exchanged for services on the platform, other crypto or fiat currencies.
Momentum, a blockchain based token, is an elegant way to ease the transactions between parties on the platform and provide customers with quick and easy understanding of the value they receive for performing various tasks or engaging in discussions. It provides data transparency and allows for full data ownership for the end user.
This overview is really just scratching the surface of the complicated system that the MobileBridge team has created. For information about the project's roadmap, more real-life examples of Momentum in action and the technical details please visit their website and read the whitepaper, links to which you can find below.
Also, please check out Momentum token sale and bounty program if you are interested. This project promises to be truly disruptive for the industry that has been getting stale for years, and thus it has huge potential for investors, users and clients.
Would you be interested in participating in such a project? What kind of offers would sway you most? How often do you take advantage of vouchers and promotions? Please tell me in the comments section.
MobileBridge Momentum Official Website
MobileBridge Momentum Announcement thread
MobileBridge Momentum Bounty thread
MobileBridge Momentum Telegram group
MobileBridge Momentum Whitepaper
Author's bitcointalk: OceanWind33