(Original post on Medium: https://medium.com/tvtwocom/what-we-stand-for-tv-twos-values-4ca85f6a5fcb)
You’ve seen what we’re doing, who we are, and how to get involved… but what do we stand for? What does TV-TWO believe and what are we committed to? Here, we do our best to explain.
Togetherness
Watching television is a communal activity. It’s a focal point in our daily lives — for many different reasons. Whether we’re sitting at home with our nearest and dearest, or discussing that cool new show with our friends and work colleagues: it’s part of our shared culture. It brings people together. And we all deserve better.
Value Adding
For too long television advertising has operated behind smoke and mirrors. Networks have strong-armed brands into blasting out trite mass-market messages for increasingly outrageous prices ($4.5 million to air a 30 second spot during the Super Bowl!). Digital marketers understand the need to precision target audience online and it’s time TV advertisers benefited in a similar way.
Trust and Transparency
Transparency is the key to creating value; and that’s exactly what the blockchain offers. There’s nothing more honest than an open, decentralised platform. That’s the thinking behind our app and our Token for Television (TTV). We believe that in exchange for access to their data and their full attention, viewers deserve to be compensated by advertisers. And by allowing viewers to pass on earnings to content creators, we’re creating a trust-based ecosystem in which everyone wins.
Willingness To Change
As much as we love TV, the industry itself is ripe for disruption. A lot of broadcast programming has become bland and formulaic; consider the sheer volume of reality shows out there! In a similar way, most good quality shows are only available on a subscription basis — hidden behind Netflix, Hulu, and HBO’s paywalls. Change is needed, and we’re willing to fight for it.
Opportunity For All
We believe in equality of opportunity. We don’t just want a handful of high-rolling investors to take part in our ICO; we want everyone to have a way in. That’s why we chose to run ours as an Interactive Coin Offering; to lower the barriers of entry and ensure a fair and accurate offering.
Sound like something you’d like to be a part of? Take a look at our whitepaper and decide if TV-TWO could work for you.
Mark your calendars… the TV-TWO ICO starts on Saturday February 24, 2018, at 1pm GMT. For more info, check out our FAQ section, subscribe to our newsletter, and don’t forget to follow the latest news on Telegram, Twitter (