What is SOCIFI? It’s an ambitious project with head in the clouds, but its feet on the ground. While yet another ICO, this one has a working product that has been tested out on more than 50 mil users worldwide, over the course of 3 years through large sponsors like Coca-Cola, Pepsi and Uber.
SOCIFI aims to provide internet connection for everyone that owns a smartphone, while letting sponsors covering their costs simply by interacting with sponsored content. All through use of the SOCIFI app –SOCIFI Engagement Solution (SES) Marketplace and use of GIF token, which is used for paying for services and also as rewards for consumers.
This is great news for the users and a fantastic opportunity for brands to make their mark on new markets and establish themselves as the main contender, potentially dominating the market, while providing free internet for those who may not afford it otherwise – simply a win-win situation.
But that is not all, SOCIFI is all about. While providing sponsored data is a main focus, SOCIFI’s mission is actually to create a better, more fair marketplace, with appropriate distribution of revenue between the advertisers and publishers, while rewarding the consumers as well – unlike the current model where big fish take the biggest chunks out of 500bln $ advertising pie.
This model is set to replace the old one, where the consumer is being exploited. Other projects like Brave browser (BAT) are aiming to do similar, while focusing on slightly different part of the market, making it more of a potential ally, rather than a competition.
The SES Marketplace platform will initially be watched over by SOCIFI, but eventually aims to become fully decentralized, smart-contract based platform with open-source.
SOCIFI also co-operates with FEMA (Federal Emergency Management Agency), so that it broadcasts their message in case of emergency. But partners that are truly worth mentioning are TATA Communications and GEMA MEA, two really big telecom companies that pretty much cover most of Africa and large part of Asia.
Be sure to check more about them, these companies, make some well known western brands look like children’s game.
GEMA: https://www.gemamea.com/
TATA: https://www.tatacommunications.com/
and also this video is pretty cool (by ColdFusion)
SOCIFI started of as marketing company that evolved into sponsored data startup that caught the eye of top class venture-capital investor company Rockaway Capital (one of the largest investor groups in Europe), which saw an opportunity in the newly emerging market of sponsored data and a great potential of the company, given it’s team, background and vision.
As mentioned above, SOCIFI is a digital media agency spin-off which means it has the experience from its current WiFi & Captive Portal on how to engage with the
end-customer and fulfill the needs of the publisher and sponsor at the same time, while also entertaining the user by showing him interesting offers, allowing him to reading the latest news, events and regional content. Everything in the SES is well thought through and built with the top notch UX/UI, so that it can compete with giants like Facebook and Google on the ad market.
Overall this is a very interesting project with working (and tested) product, that is on the forefront of an emerging market with some of the strongest companies in the business as their partners. On top of that it also challenges an established advertising market that is enormous and plans to take a hefty amount of its share. I think this is really something worth looking in, especially because it is not a project created for the purpose of raising money in an ICO, but an existing company with proven record that happened to go into crypto as it offers great opportunity for growth. I really hate the phrase “under the radar” but this project really does fit the profile.
Official website for the token : https://gif.network/
Official website for the company: https://www.socifi.com/
Official ANN on bitcointalk: https://bitcointalk.org/index.php?topic=2728682.0
Official Twitter: https://twitter.com/SOCIFI
Official Telegram chat: https://t.me/joinchat/GsR_DUm_PvPNevdthIeCgw