While Zhumagaliyev Dias was working in an educational agency, realized that a young man who wants to enter a foreign university bears costs from the stage of his search.
The cost of services of such agencies is from 500 to 1000 dollars. This includes services for selecting a university, sending documents and getting an invitation.
And yet, the agency offers only those universities with which they have concluded partnership agreements. So in addition to receiving a fee from a potential student, they receive their interest from the university for each involved.
At the same time, they do not talk about discounts, about possible grants, since the agency's fee depends on the cost of training. The more expensive, the greater the percentage of reward.
If we consider the issue of independent search for a foreign student by a future student, then a lot of advertising, the need for negotiations and correspondence take a long time and do not always lead to a positive result.
This is the problem of students.
Universities have a much more difficult situation. In search of a potential student, advertising costs are up to 20% of the institution's budget.
And such advertising is not distributed among the target audience because it simply does not exist. It is mainly distributed through search engines, social networks, specialized sites. And here the costs are very high.
Thus, the traditional ways of attracting students, and for students, the search for a university does not work as we would like.
Therefore, Dias and his team began work on the creation of the United Minds platform, which will connect the requests of potential students with universities and colleges.
United Minds will be based on a blocking platform, which will allow paying for its use by crypto currency. Universities will pay a paid subscription for access to the base of potential students, which will allow University marketers bypassing intermediaries to talk directly with potential students, place paid advertising that only potential customers will see, without squandering the budget for idle promotion channels.
Potential students will be able not only to choose a university in the specialty and budget but also to receive investments under really interesting works, which they will publish on the platform.
These investments will enable them to pay for their studies at the university.
A favorable blocking platform will create an environment in which all financial transactions will be controlled by students and investors themselves.
Zhumagaliev Dias
Co-founder United Minds (https://goo.gl/PQkkVr)
"Our team believes that having a single platform where students, universities, investors can meet, will bring participants from the local level, where they are now, to the global level. We envisaged that investors receive not only income based on the exchange rate difference of the token, but also the receipt of dividends from the platform itself and the opportunity at an early stage to identify the talented ideas of talented guys. "