For any business to survive in any competitive market environment it needs customers and the right marketing strategy and tool to get customers to choose their products and services over their competitors
Over the years businesses keep using wrong and outdated marketing techniques to reach their customers and they keep spending a huge amount of resource without getting the required result and huge return for their marketing campaign. The old traditional marketing techniques businesses use include:
- Television and Radio Advert: Customers can easily change the channel when the advert is not interesting or apply to them
- Billboards: Customers are too busy with their daily routines and doesn't have much time to pay attention to them for information
- Email Marketing : Majority of the email send out to customers end up in junk and spam mails without customers getting to read
- Sms Marketing : Customer considers such sms as unsolicited and normally blacklist such numbers
- Third Party : Most businesses relay heavily on third party partners for their marketing campaign and these partners have many other businesses they are marketing their products which makes them lose focus and pay most attention to the ones customers are in more demand.
- And many more
These old traditional marketing techniques have proven not viable and not the best way to approach marketing in this 21st century where market is becoming more competitive.
So What is the best approach for 21st century marketing techniques?
It is simple; Let the customers market the product and in return; offer them loyalty and reward for the effort they made in promoting and marketing your businesses
Although business loyalty and reward program have been in existing for a decade but they are doing it in a way and most times these loyalty and reward don't normally get to the actual customers it was intended for because of one reason or the other and because of this customers doesn't trust any offer for loyalty and reward from businesses.
But the era has changed MobileBridge Momentum is bring back customer trust in loyalty and reward program using blockchain, they will create a token economy for businesses to reward their customers for their loyalty. Let's analyze MobileBridge Momentum and how they intend to achieve that;
What is MobileBridge Momentum
MobileBridge is set to revolutionise the world of marketing and customer loyalty by redefining the way in which companies build and manage relationships with their customers, With MobileBridge Momentum platform, consumers can earn crypto tokens by investing their time, attention and good-will to promote the companies they like and receive rewards and loyalty.
[white paper: https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper_-_FINAL_v1.0_1102018.pdf]
MobileBridge will be a blockchain based marketing solution for business to reward their active customers easily, this will be made possible using Momentum Token which is a utility token, businesses can create their own branded tokens to reward their customers and the tokens earned by the customers can be redeemed in a company reward program or exchanged into fiat or other crypto currencies like Bitcoin.
What Makes MobileBridge Momentum A Unique Platform?:
Why Invest In MobileBridge Momentum? (Personal Evaluation)
Like I have also done I always based my personal evaluation on three major aspects of any project which includes; the product, the Team and the road map
The product
MobileBridge already have a working product which businesses can use to create their own branded tokens and manage their customers marketing and loyalty program and also a mobile app for customers to use to interact with the platform. Also according to the white paper [MobileBridge has already developed a ground-breaking, mobile-first marketing automation platform, which is live and has been used with great success by some of the worlds most respected brands, including Burger King, Volkswagen, Dansk Supermarked and Pirelli.]
The Team
While most blockchain project have few expert developers on blockchain technology, MobileBridge parades a team of 18 technology experts, all trained in blockchain technology and smart contract development this aside the management team and advisors whose backgrounds are from world leading global companies like Intel, Amazon, Royal Dutch Shell, SAP hybris, Salesforce, Accenture, Forrester etc. More about MobileBridge (https://mobilebridge.com/company)
The Road Map
A closer look at the road map show MobileBridge started development since 2017 and they have achieved their goals inline with the road map and more to be achieved inline with the road map. I always like projects that follow the road map it shows the team knows what they are doing.
Conclusion
After my personal evaluation and analysis based on my own standard of judgment regarding ICO's I am rating MobileBridge high because marketing is a huge venture and MobileBridge is providing the right tool to enable businesses to do their marketing effectively while saving cost, maximizing profit and providing customers with rewards. MobileBridge will benefit all the players in the ecosystem. And I think in the near future many businesses will move to adopt MobileBridge for their marketing and this will give huge return to MobileBridge investors.
MobileBridge Momentum have scheduled their ICO for the sale of their M Coin token you can participate and join in the upcoming token sale
Token Sale Information
Learn More About MobileBridge Momentum:
White Paper
Visit Website
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Disclaimer:
This is not a financial advice I am just sharing my personal opinion on ICO's. Do your own research before getting into any ICO. Investing in ICO is risky and you could lose your money.