Greetings, my friends. Today I prepared for you several interesting projects. One of which is called NOIZ chain! It's no secret that the modern economy is inextricably linked with advertising, and to promote their products, manufacturers use the latest technologies, including the Internet. The global network helps to gather information about potential customers and accurately orient proposals. However, there are problems with the security of collected personal data and advertising campaigns conducted on the Internet.

Find your favorite brands in the store is not an easy task. How do you let your customers know that a new product has arrived? Traditionally, the main source of publication of such advertising was newspapers. Ads are one of the main sources of income for newspapers. With the advent of the Internet and mobile devices, companies are trying to directly connect with consumers. The amount spent on advertising and the resulting action can be measured using various analytical tools.

Advertisers also want to be part of the growing world of digital advertising, which offers many opportunities and incentives over traditional advertising. But even today, there are several problems in the advertising market. The amount spent on advertising is not fully converted into an effect that can make people buy products. Problems create a risk for the stability of the modern market model. Today it is necessary to create better solutions for this sphere.

The NOIZ project, based on artificial intelligence, is set to bring the advertising business to a new level by simultaneously increasing the effectiveness and safety of campaigns. Its goal - to unite advertisers and publishers in a single network, which will solve the problem with digital advertising.

Noiz is a decentralized advertising platform, on which, with the help of a hybrid system (blocking technology + artificial intelligence), conditions are created for transparent interaction between advertisers and publishers of advertising on favorable terms for all. In its essence, this will be a platform where advertisers will buy places for placing their advertising from publishers. The use of the above-mentioned hybrid system will solve such problems of the advertising market as: - to consumers (safety of all personal data), - to advertisers(provides real indicators of user activity in relation to online advertising, without the intervention of bots, etc., the ability to advertise legal products or services, advertising on central resources is prohibited (for example, how advertising of crypto-currency is forbidden in Google), the lack of advertising.

1. The fight against scammers (for advertisers)
   The incentive principle: NOIZ uses two methods to increase interaction with customers. First, create a dynamic conversation dialog so that customers can interact directly with advertisers. Secondly, these offer incentives to customers to stimulate direct conversion or sales.
2. Ensure the transparency of digital advertising (for advertisers and publishers)
   NOIZ facilitates the peer-to-peer advertising network, where advertisers and publishers know who they are dealing with. They can check the history of publications and explore any possible way for fraud in all transactions. All information is recorded in the blockroom.
3. Prevention of data leakage (for consumers and publishers)
   NOIZ allows advertisers and publishers to accurately and honestly collect and share consumer data with the help of a blocker, giving consumers the ability to control what personal information they are willing to provide to advertisers and publishers.
4. Expanding community opportunities and increasing responsibility for the advertising model (for consumers)
   The NOIZ platform will allow consumers to form a consensus on, or act against, advertisers, publishers, and social impact organizations, thus preventing advertisers, publishers and social organizations with a low rating of using the NOIZ network.
5. Lead responsibility for the activities of corporate social responsibility (for advertisers and consumers)
   NOIZ also allow advertisers to automatically participate in the activities of the SALT (organization of social action) and to donate a portion of their advertising budgets campaigns SALT, while consumer community provides beneficiaries - social impact organizations - its access to participation in activities in the field of SALT.

Creation of a long-term participation will be easier for advertisers. Digital advertising has become a modern phenomenon, with time will take on the traditional form of advertising. Most companies realized the power of the digital environment, and accordingly changed their marketing strategy. The latest designs and methods will be used by publishers, advertisers to include users for the long term. Users on the NOIZCHAIN ​platform have different means for earning Crypto-currency, and one of the most popular methods is to share their data with advertisers.

Using artificial intelligence to measure user response is a new concept presented by the platform. Many innovations have been and will be launched into the market in order to simplify the complexity of the world of the announcement. The future of advertising looks promising with the use of advanced technologies to create optimal solutions to specific problems in the market. With all the subtleties of the project, you can read through the links below. Thank you for attention!