These guys came with a cool idea. Vehicles that you own usually you use for less than 4% time. Now you will be able to rent them to your peers with zero problems and get paid for it easily.
The idea more closely
They are creating a seamless way of renting out your private parked car, bike or motorcycle to your peers on the time that you don't use them without having to deal with communication or keys. It seems most of the vehicles we use on average just 4% of the time, so the idea is to make them earn money in the remaining 96%. By using blockchain everything is instant, paper-less and easy.
This video explains it nicely.
Now unlike other firms that do car-sharing, they want to add all vehicles, make it easy to use and fully trustless with ERC20 token on top of ecosystem and smart contracts use in the project.
ICO
So they made cool video explaining how to get tokens. Pretty much you need to use CVC (Civic app) and then buy it with ETH, BTC or USD.
1 ETH = 6000 HBZ
Read more: https://www.helbizcoin.io/
Whitepaper (more languages available): https://drive.google.com/open?id=1UudcsnOrVwe0DeG4p7k7R3m4l28bAzQ0
This post is just an information. As always remember to do your own research before investing into anything.