The attribute of advertising is consistently changing. The rise of social media influencers and online material creation has assisted lead a new niche of marketing that combines advertising with technology. As a result, businesses have begun moving away from standard print and television advertisements and have invested much more money in digital marketing-- additional specifically, native advertisements.
The digital marketing market is poised to become an $85 billion-dollar industry by 2020, largely because of changes in the market and in consumer preferences. Gone are the days of invasive advertisements. Patrons now want organic, unintrusive promotions weaved seamlessly into their content. In other words, they want ads that aren't in your face; they want native advertisements.
The next point in digital marketing
Native advertising speaks to the contemporary consumer's need to maximize their user experience. Instead of diverting clients away from their content to show them an advertisement, the native strategy merges content with marketing to combine advertisements that feel natural rather than forced. Think about all the times you've scrolled through a social media platform and saw an advertisement that you thought was a status update from someone you're following. That's native advertising in work!
A different reason why native advertising is successful is because it generally offers something of value to the user. Instead of a simple sales pitch, they're often presented with useful information or top-quality content that further enhances their user experience. This, in turn, makes advertising feel organic rather than a cold, impersonal marketing technique.
What if you could do all of that with a single image?
Image Protect offers a new solution to digital advertising
When you watch a video on Facebook or YouTube, you're often shown an advertisement at some point during the clip-- either as a banner at the bottom or as a full-fledged video. What if you could do the same with images, turning your website photos into a means of generating ad revenue?
With Image Protect, you can.
By turning your photographs into the IPShare ™ structure, you're able to embed advertisements directly into the image without making changes to your actual photograph. As website visitors see your image, they'll be presented with an advertisement banner at the bottom of the photograph which cycles through a number of different types of advertisements. Like with Google, Facebook, and YouTube ads, Image Protect has an inner algorithm that makes sure advertisements are contextually relevant to the visitor. As a result, content owners position to generate more revenue while businesses are able to tap into a new market of the inbound advertising market.
Image Protect empowers the creator
The goal of Image Protect is to set the power back in the hands of the content creators. This is reached through a number of ways, featuring:
- State-of-the-art innovation that safeguards images from unauthorized downloads and screengrabs
- Built-in advertisements and analytics tools that let content owners and advertisers see who is accessing their photos and where
- A fully-integrated community where Image Protect users can promote and share content that's been turned to the IPShare ™ structure
In 2018, native advertisement spending accounted for almost 60% of digital display spending in the United States, and this number is expected to grow over the next few years. Thanks to IPShare ™'s mobile-friendly design, Image Protect stands to capture a large piece of the native advertising market, enabling photographers and content owners to explore impressive, new ways to generate revenue.
Learn more about Image Protect and how you can use it to open your earning potential by visiting the official website today.