Gabriel Akumen, a 47 years old guy is the MD of a fast growing bank in the country.
He lives in a big 8 bedroom mansion on 2 arces of land in Ikoyi, with the latest cars of his choice, security details and maids to do almost everything for him and his family of five.
Obviously living a life beyond his dreams.
With a contented sigh, he sank into his favorite white sofa made from the finest leather in Italy that beautiful Saturday morning overlooking the human size television in the family lounge.
The breath escaped her lungs in a quick sigh of relief as he mutterd silently to himself, "How did I get here?"
He was the head of Corporate Social Responsibility (CSR) of the bank 10 years ago. He raised a team of vibrant minds and they all came up with ideas that changed the fortune of the bank forever.
How can CSR changed the fortune of a bank forever?
Wait for it!
They came up with people oriented programs to give back to the community. They built an orphanage, gave scholarships and partner with government to equip schools with I.T equipments around the nation.
They collaborated with the HR team of the bank and design a new customer relationship system for all staff at different level
And everything changed!
Their profit soared!
Their reputation improved!
And Gabriel started to climb the ladder of greatness in the bank till he became the MD.
I also remembered the similar story of Daystar Christian Centre, how they transformed Oregun High School and their immediate environment, prepares students for school with bags and books and how they continue to grow.
Please note...
Nobody cares what you know until they know how much you care.
Nobody will patronise you until you've helped them and influenced them. Then they will trust you and patronise you and keep patronising you.
This is the same principle behind KLT (Know, Like and Trust)
So, stop selling and start helping.
Relationship is the new bea in business.
Be genuinely interested in people and they'll be genuinely interested in you, your message and what you sell.
This is relevant to all industry and business.
How?
- Volunteer to help others
- Assist others to succeed
- Support others in their project
- Be available for others
- Advise others on how to succeed
- Give your expertise free
- Create products to give for free
- Create platforms to help others free
- Share valuable information with other free
- Mentor others.
The list is endless...
You can add yours...
If you find this valuable, please share to help someone out there.
Have a great day!!!